Diseño de modas

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7524

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Start date: 2020Subject: search.filters.subject.IDENTIDAD CULTURAL

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    Indumentaria de la Mama Negra: un recorrido histórico cultural del año 2005 al año 2018
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas, 2021-02-10) Aguilar Tipantuña, Lizbeth Karolina; Sánchez Sailema, Erika Catalina
    A Black Mother in the Andes? There is no satisfactory explanation for the presence of a black character in Andean folklore; the Mama Negra mounted on a horse, wears the peasant dress of the sierra: shawls, embroidered shirts, ruffles and skirt. The black fase and plump-cheeked, lively eyes and smiling mouth. With his hands makes a singular black doll dance, while drenches viewers with a splash of milk and water mixed. La Mama Negra being a lavish party has been considered in several cases as an object of study, having the party as a center directed in different educational aspects, leaving aside the clothing systems which constitutes a negative aspect for the identity of the province. The purpose of this research is to analyze the clothing of the main character of this party It also seeks to meet the objectives set through the conference of written and visual sources, using the methodology that responds to an investigation on the design, under a qualitative approach, narrative and historical in nature, the basic modalities of field and bibliographic research, population and sample; the same data that will finally serve as background information for the proposal in this case making a visual file of the Mama Negra costume through an analysis of real data and photographs that support it in a positive way. In order to keep the meaning and clothing identity alive in society and contribute to the history of Ecuadorian costumes from different communities.
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    Estudio comparativo del sistema vestimentario de la comunidad Cacha entre el periodo 1979 – 2019
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020) Chicaiza Moposita, Karla Gabriela; Sánchez Sailema, Erika Catalina
    The semiotic analysis of the clothing of the Cacha indigenous people is a project based on research on related issues of cultural identity. There are researches of ethnic groups and indigenous peoples, with a cultural, ethnic, social and political focus, and the lack of a semiotic study of the clothing and the real meaning of the Cacha indigenous people is notorious. On the other hand, the inadequacy of clothing inquiries, allows promoting design proposals that aim to preserve the cultural heritage of the Cacha community. At the same time, an investigation with semiotic features is sought, using the theory and semiological method of Charles Sanders Peirce, to know the traditional clothing of a culture of Ecuador, from the semiological theory. It also allows knowing the concept and conception of each component that makes up the clothing. The present investigative work presents a qualitative approach, because it deals with methodical and empirical processes to generate knowledge. In the same way the sample is non-probabilistic, homogeneous and chain or networks, raised directly to the predominant families of the community, also to the artisans of Cacha. Its purpose is to preserve the living clothing memory. When making design proposals with semiotic features of the traditional clothing Cacha, contributing to the valorization of identity clothing of said community.
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    Diseño de una colección de indumentaria unisex desde el enfoque de biodiversidad de marca país Ecuador
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020) Guamán Guamán, Luis Antonio; Ponce Pérez, Celinda Annabella
    The information age has allowed relationships between individuals to expand. Cultural contents and identity are widespread. Countries compete with each other to attract investors. Each nation seeks to highlight its attributes through different business strategies. Ecuador as proof of this launched its campaign in 2010 "Ecuador loves life". The country brand campaign attracted a lot of tourism, and empowered the industry. It seeks to generate a sense of identity in its own inhabitants. The present research seeks to develop a collection of unisex clothing that highlights the country's biodiversity and show clothing as a viable means of communication to carry information about the user breaking with the guidelines of the masculine or feminine, homogenizing garments for general use. For the development of this proposal, it is conceptualized with the research process where everything related to the Ecuadorian country brand was studied, relevant aspects of the approach it maintains in multiculturalism and biodiversity. On the other hand, the guidelines of the unisex clothing were investigated. Through the realization of a Moodboard, different proposals inspired by one of the most beautiful ecosystems in the country, the Andean moors are offered. The proposal meets the needs of the selected market segment as well as being an innovative proposal in the local market and with a wide international reach. The difference of this project lies in the taking of local design elements with modern proposals. Potentializes the image of young Ecuadorians with their own original style. The use of artisanal materials and techniques give each proposal a personal character.