Diseño de modas
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7524
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Item Indumentaria de la Mama Negra: un recorrido histórico cultural del año 2005 al año 2018(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas, 2021-02-10) Aguilar Tipantuña, Lizbeth Karolina; Sánchez Sailema, Erika CatalinaA Black Mother in the Andes? There is no satisfactory explanation for the presence of a black character in Andean folklore; the Mama Negra mounted on a horse, wears the peasant dress of the sierra: shawls, embroidered shirts, ruffles and skirt. The black fase and plump-cheeked, lively eyes and smiling mouth. With his hands makes a singular black doll dance, while drenches viewers with a splash of milk and water mixed. La Mama Negra being a lavish party has been considered in several cases as an object of study, having the party as a center directed in different educational aspects, leaving aside the clothing systems which constitutes a negative aspect for the identity of the province. The purpose of this research is to analyze the clothing of the main character of this party It also seeks to meet the objectives set through the conference of written and visual sources, using the methodology that responds to an investigation on the design, under a qualitative approach, narrative and historical in nature, the basic modalities of field and bibliographic research, population and sample; the same data that will finally serve as background information for the proposal in this case making a visual file of the Mama Negra costume through an analysis of real data and photographs that support it in a positive way. In order to keep the meaning and clothing identity alive in society and contribute to the history of Ecuadorian costumes from different communities.Item Estudio comparativo del sistema vestimentario de la comunidad Cacha entre el periodo 1979 – 2019(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020) Chicaiza Moposita, Karla Gabriela; Sánchez Sailema, Erika CatalinaThe semiotic analysis of the clothing of the Cacha indigenous people is a project based on research on related issues of cultural identity. There are researches of ethnic groups and indigenous peoples, with a cultural, ethnic, social and political focus, and the lack of a semiotic study of the clothing and the real meaning of the Cacha indigenous people is notorious. On the other hand, the inadequacy of clothing inquiries, allows promoting design proposals that aim to preserve the cultural heritage of the Cacha community. At the same time, an investigation with semiotic features is sought, using the theory and semiological method of Charles Sanders Peirce, to know the traditional clothing of a culture of Ecuador, from the semiological theory. It also allows knowing the concept and conception of each component that makes up the clothing. The present investigative work presents a qualitative approach, because it deals with methodical and empirical processes to generate knowledge. In the same way the sample is non-probabilistic, homogeneous and chain or networks, raised directly to the predominant families of the community, also to the artisans of Cacha. Its purpose is to preserve the living clothing memory. When making design proposals with semiotic features of the traditional clothing Cacha, contributing to the valorization of identity clothing of said community.Item Diseño de una colección de indumentaria unisex desde el enfoque de biodiversidad de marca país Ecuador(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020) Guamán Guamán, Luis Antonio; Ponce Pérez, Celinda AnnabellaThe information age has allowed relationships between individuals to expand. Cultural contents and identity are widespread. Countries compete with each other to attract investors. Each nation seeks to highlight its attributes through different business strategies. Ecuador as proof of this launched its campaign in 2010 "Ecuador loves life". The country brand campaign attracted a lot of tourism, and empowered the industry. It seeks to generate a sense of identity in its own inhabitants. The present research seeks to develop a collection of unisex clothing that highlights the country's biodiversity and show clothing as a viable means of communication to carry information about the user breaking with the guidelines of the masculine or feminine, homogenizing garments for general use. For the development of this proposal, it is conceptualized with the research process where everything related to the Ecuadorian country brand was studied, relevant aspects of the approach it maintains in multiculturalism and biodiversity. On the other hand, the guidelines of the unisex clothing were investigated. Through the realization of a Moodboard, different proposals inspired by one of the most beautiful ecosystems in the country, the Andean moors are offered. The proposal meets the needs of the selected market segment as well as being an innovative proposal in the local market and with a wide international reach. The difference of this project lies in the taking of local design elements with modern proposals. Potentializes the image of young Ecuadorians with their own original style. The use of artisanal materials and techniques give each proposal a personal character.Item Análisis semiótico de la vestimenta de la Nacionalidad Tsa’chila”(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-10) Prado Uriarte, Liliana Marisol; Solís Sánchez, Sandra JacquelineSemiotic analysis of the Nationality Tsa'chila dress is a project based on inquiries into issues of cultural identity. There is research to indigenous nationalities and peoples, culturally, ethnic, social, and political approach, being remarkable the lack of a semiotic study of clothing and real meaning of Tsa'chila nationality. Moreover, insufficient clothing research, allows us to suggest an identity publication worldview and cultural foundations that seek the preservation of cultural tangible and intangible heritage of Tsa'chila nationality. In addition, an inquiry intended semiotic perspective, using the theory and method semiologic Roland Barthes, to know the dress of a traditional culture of Ecuador, from the semioenological theory. Also reveals the concept and design of each component that makes up the dress. In order, to carry out an ethnographic study, determine characteristics of the clothing, make photographic and actual records, and raise the significance, by the method of Roland Barthes. This research paper presents qualitative approach, because it is methodical and empirical processes to generate knowledge. Also, the sample is not probabilistic-homogeneous, directly raised a family for each commune Tsa'chila. Ultimately it aims at preserving cultural tangible and intangible heritage of Tsa'chila nationality. When performing a photographic and documentary survey with the characterization and real meaning of the Tsa'chila clothing, allowing knowledge to society in general and a significant preservation of customs and traditions of nationality and country Tsa'chila contribution. On the other hand, it would be prescribed as a source of real research.Item Hitos urbanos de la ciudad de Ambato, como gestores de identidad cultural en el diseño de indumentaria casual unisex para jóvenes ambateños de 18 a 25 años(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-02) Toscano Pinto, Paulina Abigail; López Barrionuevo, Nancy MargaritaThe cityscape of the city of Ambato has real estate and facades that wakes the interest for knowing the historical content of its creation and memorable attachment to its citizens; after the earthquake in 1949, the old town suffered several damage which ended up destroying the architectural vestiges which were linked in the process of consolidation; in order to convey the legacy of those who remain to this day, those with characteristics such as its reference of location, architecture and cultural repercussion. The present research emphasizes the importance of communicating the cultural identity through these visual elements in the design of the garment as it is a field that addresses the collective understanding and makes possible the predisposition to create a genuine tendency for local aesthetics. The methodology used in this research allowed the collection of historical, social and cultural information subject to establishing which buildings are considered milestones and why they are distinguished; these characteristics were also established in relation to the assessment of milestones in young people and their preferences to represent cultural identity through casual unisex clothing and interviews were conducted with a suitable perception in the historical, architectural and fashion design field that corroborate the previous inquiry. Through an iconographic analysis proposed in the Panofsky model and adapted to the description of the selected buildings, it was possible to disaggregate the content in 3 phases: Pre-iconographic with visible details, location and date of establishment, the Iconographic phase, which emphasizes the history and necessity of creation, for its later iconological phase that describes the meaning and connotations present in the facade of buildings and the internal configuration for squares. After this analysis, the creative elements of each milestone were extracted as they are, the shapes, colors and textures that are reflected in the design of the clothing through the creative process in garments selected as unisex. The results are justified in the presentation of a sketchbook, this way extend the opportunity to use the local environment in the universes of the dress, managing to prioritize the city of Ambato as motive manager with meaning and history.Item El diseño de la indumentaria de la comunidad Salasaka y la influencia de marcas de moda internacionales en la desvalorización de la cultura(2016) Segura Manobanda, Mayra Alejandra; Varela Gallegos, Sandra CatalinaThe present investigation details the international fashion brands and their influence on the cultural identity of adolescents Salasaca, for what it proposes to execute the following project, which answers to the interests of the cultural revaluation. For the fulfillment of the same one, there was realized a field investigation, which was carried out in Salasaka's community revealing that at present the adolescents belonging to this culture are relegating and being separated of his origins, coinciding that with the acquisition of foreign articles of someone or another way they reach to the growth of the cultural devaluation Salasaka, which in the latter years has gained great area inside his inhabitants, where the acculturation has happened to form a part of his commonness. For what of continuing with this and do not do something to maintain existing cultures, the identity of the Ecuador will go extinct and only remain in the memories have had cultural wealthItem Diseño de colecciones de indumentaria basados en el análisis semiótico de la vestimenta Shuar de la comunidad Tawasap(2016) Pazmiño Santana, Lenyn Josué; Varela Gallegos, Sandra CatalinaAs time has passed a greater magnitude of cultural detachments are slowly appearing due to deferent motives of social impact, this is the main problem that entails the loss of cultural identity in Ecuador and numerous cultures in our country are at risk of disappearing. This investigation that is to be submitted has as a goal to analyze semiotically all the details, colors, forms and symbols of the Shuar cultural vestment, in the Tawasap community, Palora district, province of Morona Santiago, with the main objective to reevaluate its significance and express this through the female fashion, the semiotic analysis that was accomplished was focused on the variety of meanings that were present in their attire. The obtained results, thanks to the semiotic analysis, will be expressed their through characteristics in the Ecuadorian fashion, maintaining the system of design, the apparel and production to reach the desired results, starting from sketches to pencil, color variation, combination, and materials to achieve the stage of assembly and then it´s conclusion. All this process must go with the main concept, in this case the semiotic re-valuation of the Shuar culture is projected though a prototype of fashion also avoiding the loss of the cultural identity in Ecuador, the goal is that this idea be accomplished for our target audience at the same time through the attire transmit the Shuar cultures semioticsItem La importancia de la cosmovisión en el desarrollo de textiles de la comunidad indígena de Salasaca(2015-10) Rodriguez Logroño, Noemi Alexandra; Paredes Morales, María CristinaEl presente tema de tesis tiene como finalidad conocer más a fondo la importancia que tiene la cosmovisión andina en los pueblos indígenas, debido a que en la actualidad los propios nativos de las comunidades han perdido identidad por la extensa migración de la que ha sido afectado este pueblo al igual que el ingreso de tecnología que ha provocado que los jóvenes adquieran estilos inadecuados, razón por la cual se pretende rescatar estas tradiciones. Al realizar un estudio de campo y bibliográfico, con la ayuda de encuestas a artesanos y moradores como también las entrevistas realizadas a adultos mayores de la comunidad indígena Salasaca se obtuvo información sobre los problemas que aquejan a la población. Con la ejecución de encuetas a diseñadores de moda de la ciudad de Ambato se obtuvo información importante de gustos y preferencias motivo por el cual se propone una colección de moda casual con textiles originarios realizados por las manos hábiles de artesanos Salasacas, y de esta manera aportar para el fortalecimiento de la cultura. Palabras claves (cosmovisión andina, comunidad indígena Salasaca, textil originario, identidad, cultura, tejido, vivencias, tradición, textiles