Diseño de modas

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/7524

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Subject: search.filters.subject.MODA ÉTICA

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    Significaciones de la piel animal y su relación con la moda libre de crueldad
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-02) Mendoza Loya, Johanna Elizabeth; Escobar Guanoluisa, Taña Elizabeth
    The use of furs has become a controversial topic in fashion, which has acquired various connotations that respond to the influence on context in which the different characters develop, Although there are those who defend its use by highlighting the benefits offered both, the leather industry and its products, being overshadowed by the constant reports of exploitation and violence towards animals which are used to produce leathers, destined for clothing, accessories and ornamental elements. Currently, the animal fur is still used in large quantities, so its high consumption in the fashion industry, is a problem that we want to analyze through the meanings of animal skin over the time and its relationship with cruelty-free fashion, with the purpose of encouraging respect for the natural cycle and the life of these creatures, under exploratory, descriptive and explanatory research, addressed from the collection of bibliographic information from various sources such as books, documents and websites. Linked with the criteria obtained from the interviews made to fur-working designers and tanners, surveys applied to consumers and the visit to a slaughterhouse. The solution proposed to the problem shown is the accomplishment of a narrative chronicle, which analyzes the evolution of animal skin consumption in prehistory, premodernity, modernity and postmodernity, in this last stage, is developed an analysis of the current state of the leather industry and the birth of cruelty-free fashion presented in an academic journal, which compiles all the information that was generated, becoming a contribution to the development of more researches on fashion and its relationship with animals.
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    Diseño de Calzado slip-on femenino mediante la utilización de materiales reciclados en la ciudad de Ambato
    (Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2017-05) Trávez Corrales, Jessica Fabiola; Medina Robalino, Aylen Karina
    The fashion industry causes damage to the environment as the second most polluting factor in the world because of the fast production of clothing. Sustainability becomes a trend where designers create brands of garments and accessories, so that society is inclined towards responsible consumption, in this way ethical fashion is a way of life. Therefore, with the integrating project: "Design of female slip-on footwear using recycled materials in the city of Ambato", the objective is to be part of a responsible society with the environment and the workers. By giving options to the consumer and demonstrating that there are sustainable consumption alternatives. The project is innovative because it uses the textile material considered to be of no use. The methodology used is qualitative and quantitative through the preparation of consumer preference questionnaires that are tabulated later, all this process serves to know the tastes of the customer according to colors, textiles among others, but at the same time Verify that slip-on footwear has acceptance in the target group. The documentary Bibliographic method is used, to provide punctual theories of authors and thus to have a clear vision of the related terms of the different variables of the subject, especially investigate the different recycled materials applied to fashion, such as paper, metal, PVC canvas and used clothing. In order to verify that the slip-on footwear has acceptance in the society we investigate different sports brands like: Adidas, Nike, Vans, Puma, Reebok, Diadora, Umbro, Topper that all have in their products slip-on footwear this determines that it is A shoe accepted by consumers at the same time inquires at macro, meso and micro level on how important is responsible consumption, it is determined that there is an importance for the acquisition of products friendly to nature, for this reason creates the brand JESS that proposes as a vision to make quality footwear, comfortable, with designs according to the season and lead a process of responsible production with both nature and workers. It is proposed marketing mix strategies especially emphasizing how the product will be promoted as it is in the radio, social networks and the blog of the brand, a collection is realized where the use of recycled materials extracted from the Used clothing and remnants of PVC canvas, a PU sole is used for better cushioning at the same time a double-layer sponge with small holes is applied to provide greater comfort to the foot that allows the perspiration, the product is worked with Artisan hands, to encourage appreciation of manual labor and especially to be done in Ecuador.
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    Diseño de indumentaria femenina gestionada en moda lenta con remanentes de la comunidad de Zuleta
    (Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2016) Juma Chuquin, Miryam Elizabeth; Escobar Guanoluisa, Taña Elizabeth
    The project is focused on the design of clothing based on slow fashion. The Ecuadorian consumer is accustomed to buy products of fast fashion, but today is born a new consumer who seeks to avoid pollution to the environment and also shows interest in knowing where is origin the product that he goes to acquired, for this reason that arises ELiJUMA with the purpose of preserving the intangible cultural heritage of Ecuador, being these the embroidered remnants of the community of Zuleta, as well, for avoid the contamination to the environment. ELiJUMA works with social responsibility and fair trade. In the present project was developed blouses with embroidered remnants of the community of Zuleta in organic cotton textiles, in addition it was elaborated coats with embroidered remnants of the community of Zuleta and cloth of wool of sheep. The products are developed with local artisans, taking advantage of their skills and experience. So also the project contributes to the development of the productive matrix of Ecuador.
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    "El eco-diseño una alternativa para el desarrollo potencial y su influencia en la moda sustentable en el cantón Ambato en el año 2015"
    (Universidad Técnica de Ambato, 2016) Villalva Guanoluisa, Natalia del Carmen; Escobar Guanoluisa, Taña Elizabeth
    Consumerist society with mass production, characterized the twentieth century. And by the advent of modernism era of industrialization she had its peak. The fashion system took advantage of this movement and created fast fashion, as a flexible production system that has generated increasingly occurring more and more clothes are consumed whose life expectancy is shorter, and therefore cheaper. The ravages of reflected industrial development on global warming, and environmental devastation have been the hallmark of the century, which has brought about after all that mess, the emergence of a collective thought of reconciliation with nature called postmodernism, framed within the megatrend towards sustainability and the transformation of the fashion system, which meant the change of quantity for quality. Sustainable fashion as a social metamorphosis that challenges mass production then appears promotes fair trade and poses an improvement to the quality of life. This transformation is not alien to our Ecuadorian region, in this investigation, it was found the existence of companies that make design with social responsibility, and that turn out to be a benchmark with new business models that contribute to the system of sustainable fashion for the textile cluster apparel, leather and footwear, now massive and industrialized. It was sustainable fashion as a social megatrend generated by a current of postmodernist thought, to define the guidelines of sustainable clothing design. He brought to it the survey of slow fashion companies made visible in the region, the same as were analyzed by an ethnographic study. Finally mapping companies that make design with social responsibility was raised as a proposal to enhance the development of sustainable fashion in the city of Ambato, compiled in a portfolio.