Gestión Financiera
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Item La planificación financiera y la rentabilidad de la empresa PLASTICAUCHO Industrial.(Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Gestión Financiera., 2015-02) Ayala Pacheco, Andrés Eduardo; DT - Salazar Mejia, Cesar AugustoToday organizations worldwide plans determine short-, medium and long term, one of them is to be competitive, improving production processes, reducing costs, optimizing resources and identifying growth opportunities. The increased of demand for the products and the requirements of the characteristics thereof by consumers to businesses requires that they determine continuous improvement processes and generating new alternatives when offering their products, this added to organizations must make investments and expand its business lines, production facilities, operational infrastructure, administrative. From there part the need to conduct a study on the influence of Financial Planning in Profitability of the company PLASTICAUCHO SA Currently the financial planning process has as main objective to develop and grow within the company to assess prior periods and make proper projection for the following. The methodology with mixed approach: quantitative and qualitative possible to verify, through an analysis of numerical data and use of statistics, the hypothesis; the use of research techniques: survey, interview and observation data in the enterprise system (SAP). Conclusions and recommendations were established, and within these the development of a design pattern Financial Planning to optimize physical and financial resources that can support profitability, this will allow the company to continue offering their products on the market and maintained as leader in production and sales in the sector.