Maestría en Periodismo Digital

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    La incidencia del ciberperiodismo y sus elementos de comunicación digital: Interactividad, Hipertextualidad y multimedialidad en la plataforma digital del Diario El Telegrafo en el mes de enero de2018
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Villacrés Obregón, Magaly Oderay; Escandón Montenegro, Pablo Andrés
    The main objective of the research is the degree of development of the cyberjournalism through the elements of digital communication in the digital platform of the newspaper El Telégrafo, during the month of January of the year 2018. for the collection of information. In addition to the questions that were applied to several subscribers of Diario El Telégrafo, in the same way an interview was applied to the Director of Digital Media Mr. Marco Vaca. Subsequently, the application of the instruments was determined, the time of the investigation, the digital portal of Diario Telégrafo, will not be presented explicitly and will coordinate the journalistic elements related to multimedia, interactivity and hypertextuality. This lack of information media is based on digital, they affect the presence of users who browse and interact on the El Telégrafo newspaper page. Through this study the digital page of the newspaper El telégrafo is proposed, the elements of multimedia, hypertextuality and interactivity, as information tools; Within the spectrum of multimedia the incorporation of textual, graphic, sound, animated and audiovisual elements is proposed: therefore, it is suggested the insertion of a photographic gallery, greater and better production of videos and audios; in terms of hypertextuality, which is based on the ability of connection between one or more information elements, as well, which allows creating, linking and / or adding elements. Here lies the importance of integrating hyperlinks, links, keywords, references; and finally, a final cyber-journalistic element is interactivity, which defines the environment and the news space between navigators and digital media. The interactivity allows the participation of the users through their contributions and opinions: even more since it is an informative medium in the updating of the contents. In this reference, the possibility of implementing areas for comments, content sharing, contact with editors and public debate spaces is proposed.
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    Producción y distribución de narrativas en el periodismo de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11) Herdoíza Mancheno, Franklin Germánico; Escandón Montenegro, Pablo Andrés
    The study addresses the issue of the production and distribution of transmedia narratives in Tungurahua journalism as a new language of convergence, opening the possibility of telling stories and broadening the participation of audiences in the construction of narratives, whose role as journalist is aimed at to inform in the best possible way by combining media with graphic-audiovisual supports on social networks such as Facebook. In this way, within the methodological process, the quantitative study has been taken into account using a survey and interviews and the qualitative study through observation, with a sample of 25 journalists (graduates and non-graduates) as well as 9 media executives of Tungurahua whose results allowed to determine the level of production and distribution of Transmedia Narratives in the journalism of the province, as the main objective. The conclusion reached after the analysis and interpretation of results was that the production and distribution of Transmedia Narratives in journalism in Tungurahua is not significant, adding to the fact that there is no interest in interacting with the audience to which, in addition, he is not interested in the publications issued by the media. Likewise, it was determined that there are no journalists specializing in transmedia narratives in the province and, therefore, they are unaware of the form and logic of its construction; concluding, likewise, that the competitive level with other provinces is relatively low, which in practice means that digital journalism is not being exercised to facilitate the distribution and production of Transmedia Narratives; what does not generate reliable or dynamic information. This is despite the fact that there is clear knowledge of the benefits that ICT offers to the field of communication in the treatment of information to the interaction with prosumers.