Unidad de Posgrados FCA

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Author: search.filters.author.Granja Herrera, Cristian RolandoSubject: search.filters.subject.MARKETING DIGITAL

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    Estrategias SEO como herramienta de visibilidad en medios digitales del sector hotelero de La Maná, provincia de Cotopaxi
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Marketing Digital y Comercio Electrónico, 2018) Granja Herrera, Cristian Rolando; Jordán Vaca, Jorge Enrique
    The objective of this research work is to establish strategies that improve the visibility of digital media in the hotel sector of La Maná Canton, through the use of SEO (Search Engine Optimization) tools, for which a quantitative, descriptive and correlational approach was applied; the survey was used as a data collection technique, which was validated using the Kuder-Richardson model. The survey was applied to 12 existing hotels in the city, the data obtained were validated, graphed and interpreted; In this way it was proved as a hypothesis that formulating strategies through the use of SEO analysis tools (Search Engine Optimization) affect the visibility of digital media in the hotel sector of the city of La Maná. Finally, the WooRank and LikeAlyzer tool was used to analyze the Web Pages and the Fan Page of the hotel sector. With the results obtained, strategies were established to improve their organic positioning in the network.