Unidad de Posgrados FCA
Permanent URI for this communityhttp://repositorio.uta.edu.ec/handle/123456789/887
Browse
2 results
Search Results
Item Desarrollo de la oferta de Servicios de fisioterapia y su incidencia en la Participación de mercado del Centro de Fisioterapia y Estética MAYTI.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Rodríguez Cano, Eliana Cristina 1803691508; Ballesteros López, Leonardo Gabriel 1802453629In the present research work it is intended development than offer physiotherapy to increase market share. Therefore we determine that the market share of the physiotherapy center and aesthetic Mayti is low, so it is important that a development model of offering physiotherapy services is created. In this way we will achieve our goals and reach the development of supply, while maintaining a quality company to service the community, improving every day implementing new strategies to meet the goals.Item La Comunicación con el cliente externo y su incidencia en la demanda de Servicios de Fisioterapia y Estética del Centro Mayti.(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Campaña Haro, Mayra Veónica 1804159000; Guerrero Villalva, Silvia del Carmen 1803069259The purpose of this research is to maintain communication with the external client to meet the demand for physiotherapy services. Through this research we realized that communication which owns the center Mayti is not adequate, and it is essential to change and improve the different schedules to better disseminate its services our center and improve communication with the external customer to expand our market and improve customer expectations and meeting their needs. In this way we will achieve our goals and reach the target market that we have considered, maintaining a quality company serving the community, improving daily implementing new strategies to meet the goals.