Centro de Posgrados

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    Deformación lingüística provocada por el uso de la red social tiktok en jóvenes de entre 14 a 17 años.
    (Universidad Tecnica de Ambato,Magíster en Comunicación, 2022-10-28) Granda Jácome, Jhonatan Marcelo; Tamayo Rodríguez, Alicia Paulina
    Linguistic resources have currently been exposed to various aspects of variation from an adverse level; due to the cultural, social and communicative evolution by the groups of speakers, the order and structure of the codes, contexts and principles of formal expression, have been drastically transformed, losing meaning and literary aesthetics. Thus, one of the problems for the presence of this linguistic deformation is the use of technology, through electronic devices (tablets, cell phones, laptops and the Internet), which has caused an expressive change without the presence of a grammatical structure, since this does not have established rules that protect the Castilian language in a certain way. Teenagers’ users between 14 and 17 years old present communicative, grammatical, orthographic and literary problems regarding the phenomenon of the deformation of their mother tongue and all the elements that compose it (orality and writing), due to various components such as family environment, social, academic or cultural development and virtual interconnection for the online communication process, as well as obtaining information through social networks, when emitting or receiving content with linguistic problems, all these factors together can become repetitive, even more so in their communicative aspects at the oral or written level, since they abbreviate words, use symbols or emoticons to express their ideas immediately. In this sense, one of the social networks that includes the largest number of young users at an international level is TikTok, who freely and without any restriction use said platform not only for entertainment, but rather as a resource for communicative expression, which that exposes them to unfavorable circumstances such as psycho- emotional alteration, loss of interpersonal relationships, dependence on mobile devices, adaptation to trends from idioms, adoption of slang and publications with inappropriate vocabulary.
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    ESP methodology in technical lexicon learning.
    (Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en la Enseñanza del Idioma Inglés como Lengua Extranjera, 2018-12) Monge Herrera, Lorena Salomé; Encalada Trujillo, Edgar Guadia
    Teachers are facing new education and are empowering the different methodologies through technology. First, the study presents evidence that the inadequate use of methodological strategies for teaching-technical vocabulary is the main problem. Consequently, this study sustains that technical lexicon learning is the key to teaching English for Specific Purposes in the teaching-learning process, thus the researcher focuses on “ESP methodology in technical lexicon learning applied to 11th and 12th years, Tourism, at “Unidad Educativa Pujilí” in the academic year 2017-2018.”Second, the theoretical framework was centered on Approaches, English Methods, ESP, English Teaching Learning Process, English skills, Lexicon. Third, the investigation was supported by some studies, a documentary-bibliographic analysis, ESP paradigm, and quasi-experimental design, with control and experimental groups. After that, the study shows that students feel the necessity to integrate Information and Communication Technology in the teaching learning process. The research concludes that the use of the WebQuest within the educational process is the most appropriate way to teach technical lexicon.