Diseño y Arquitectura
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Item Cualidades semánticas de los materiales utilizados en la artesanía Shuar y su aplicación en el diseño interior(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2019-08) Brito Rubio, Noemí Esther; Núñez Torres, Sandra HipatiaThe objective was to analyze the semantic qualities of the materials used in Shuar crafts for the application in interior design as a contribution to the rescue and revaluation of cultural identity from the conception of interior design and convergence where the designer becomes aware and acts as an agent culture transmitter. It is for this reason that the present research work has focused on identifying the hierarchy that they have in their commune in terms of trends and the conception of their ancestors, who perceived it as traditions and customs forming part of their own cultural identity before the rest of the society. The data thrown by the research into the semantic qualities of the materials allowed to generate designs for any type of format, whether printed or digital, in the development of this research a methodology was used with a qualitative approach from the theoretical position of Roland Barthes in which talks about the semantics of the object, as a way to find the meanings of these from the point of view associated with the culture, in the relevant case the materials that make up the craft are the objects and the linked culture is the Shuar community of Iniayua belonging to Morona Santiago. Thus the proposal resulting from the field ethnographic research directed me to propose a catalog of interpretation of applicable materials for the semantic interior design of the Shuar crafts. The scope of the project transcends the rescue, revaluation and transmission of ancestral identity and knowledge