Diseño y Arquitectura

Permanent URI for this communityhttp://repositorio.uta.edu.ec/handle/123456789/7522

Browse

Filters

20211

Settings

Author: search.filters.author.Chang Villacís, Nicole AlejandraSubject: search.filters.subject.DISEÑO EDITORIAL

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Diseño gráfico y su aporte al reconocimiento de los lugares turísticos de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-02-09) Chang Villacís, Nicole Alejandra; Ruiz Pérez, Christian Gabriel
    The objective of this research project is to develop a touristic guide of the historic and emblematic places of Ambato. This research will help to improve the local economy and increase the tourism and tourist flow, Furthermore, it will leverage established diplomatic relations between Ambato and other cities. This project made use of qualitative and quantitative research methods, using tools such as surveys, to form a proposal editorial material according to people´s needs. The feasibility analysis obtained a positive NPV of $3019.36 and a cost/benefit of an additional $0.26 on every dollar invested. These values verify the feasibility of the proposal. The elaboration of a touristic guide of Ambato is viable and would contribute to the development of the local economy and the country.