Diseño y Arquitectura

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End date: 2019Subject: search.filters.subject.DISEÑO

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    Entornos gráficos interactivos como herramienta de conservación, y transmisión de saberes ancestrales para niños de la comunidad Tomabela
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2019-09) Mayorga Vargas, Pablo Andrés; Jordán Yanchatuña, Diego Ismael
    This present project tries to give a modern, digital and interactive answer besides the problem related to conservation and transmition of ancestral knowledge. In that process, pretends to create cultural identity on Tomabela community, and acts like a diffusion source for future generations (Tomabela and western culture as well), using the educational and cultural potential of videogames. As long of this investigation takes place, takes a different perspective about the central problematic of invasive influence of the western culture against native communities, and the possibility of a digital education alternative-way with full-coverage. The use of videogames like a cultural and educational tool, being recognized by their media capabilities in many levels, specially entertainment. Also, the study review success cases where digital tools and multimedia, were effective alternatives to solve learning problematics of academic and cultural matter.
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    Diseño interior de la segunda etapa del Mercado Mayorista del Cantón Santiago de Píllaro
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos.., 2019-08) Jiménez Tapia, María Cristina; Velasco Espín, Paola Cristina
    The Mayorista Market is located in the canton of Santiago de Píllaro, province of Tungurahua between the streets of Los Duraznos and Frutales, entering the canton, its surroundings can be seen housing and large areas of green areas. It is essential to do this investigation about the comfort and distribution of the spaces in the wholesale market of the canton of Píllaro, because it is intended to analyze and clearly describe the needs of sellers and users in order to propose an interior design that allow to meet their needs and improve the quality of life The usefulness about this issue is to identify the employment context of use in accordance with this establish the life requirements of the merchants within the markets, with this and by implementing the biophilic interior design can improve aspects that will strengthen the connection between the human being and the environment that surrounds it. Through design, which encompasses a variety of parameters, it is feasible to generate solutions that improve the comfort conditions of the sellers and users of the Wholesale Market. The main beneficiary is the merchant since by performing a user analysis it was possible to determine the needs, requirements and daily activities for the distribution of the commercial modules according to the type of user
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    Diseño de indumentaria pre escolar con textiles inteligentes para niños de la escuela “La Salle” de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño de Modas., 2017-09) Mora Ramos, Patricia Rafaela; Betancourt Chávez, Diego Alejandro
    This integrating project is a new venture proposal that offers an innovative service of prevention for parents and children from “La Salle” private Primary School of Ambato, with the purpose of spreading out more users that require specific types of care with their children skin, which are focused on the field of the design and textile technology, due to their properties it can be able to beat the dermatological diseases caused by the exposition of the skin to aggressive factors, like the weather, bacterias, and some other noxious agents like the sweat which is produced by the children’s body; due to through the time it has been evidenced that children clothes making market does not cover at all these needs, which generates a niche of a dissatisfied market and a good opportunity to offer a new product to potential clients through the investigation and the application of design and technology and get a change of life in the direct consumers. This proposal has a main objective which is creating functional garments with technology and design, directed to the child public with the axis of maximizing the life quality in children and preventing the dermatologic diseases, generating at the same time in their parents, the direct consumers a new concept of what fashion like an industry and service can offer; which means when they acquire products mentioned, children will wear garments that can give them wearability, fashion under the nowadays tendencies and as a plus the dermatologic health preservation, besides offering a service directed to children it is a benefit which is routed to families that are affected when their childs are victimized by dermatologic diseases, taking as a starting point the child patients attended in the society to fight cancer of Guayaquil since 1985 until 1996, there was found a 49,7 % of the treatment surrender without knowing the current state of the patients, phenomenon that is based practically in the economic situation of these children’s families, because of idiosyncrasy or for social factors. The affected patients are between o and 5 years old, so it is important that in the treatment and out of it as part of the solution and prevention the use of garments with textile security, so it decreases the probabilities of contracting dermatologic diseases. Through some non-probabilistic sampling surveys, we point that parents need to some care for their children to a cutaneous level when they are not near them which creates a prevailing necessity in families that consider as a primary axis the development in their children the use of a dress that can cover, dress and at the same time protect and prevent from diseases to cutaneous level, especially in some regions in the country in which the weather affects the little ones, in this way it is possible to discover that the feasibility of the proposal and the solution to the problematic is the design of garments with the application of intelligent textiles.
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    Diseño interior de un restaurante con estilo etno musical en la zona urbana de la ciudad de Cotacachi en la provincia de Imbabura
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Espacios Arquitectónicos, 2017-07) Armendáriz Guerra, Giovanny Roberto; Cardoso Pacheco, Pablo Daniel
    This research is framed to interior spaces, the use of restaurants focused on a musical ethno style, where the culture of Cotacachi be enriched, so proper use of the heritage site, there are a considerable number of restaurants in the urban area, but unfortunately environments are evident as only the service, and leaving aside the musical history of where they have shining examples talents of Ecuadorian music, the lack of interest of citizens as to give you know the musical history of the city where I was born, has led to a series of nonconformities become evident in the population and tourists visiting the city, a field research was developed, and also by collecting bibliographical sources, it was possible to collect accurate information for the realization of this proposal, surveys were applied to residents and tourists in terms of tastes and preferences that serve as pillars for the design of the restaurant with a etnomusical style, benefits for the inhabitants of the urban area and tourists high impact is due to be released musical history with a different restaurant to others linked strictly to maintain the cultural and musical roots of the canton.
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    Prenda Demi Couture con aplicación de telares andinos
    (Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2016-12) Cruz Vizuete, Mariana Rosario; Paredes Morales, María Cristina
    In this integrating Project as a support for the graduating degree has made an investigation about the Demi-Couture and Andean textiles in order to create a collection of elegant clothes and propose the revaluation and application of the wonderful Andean textiles. The Demi-Couture has also been related with others terms like the luxury “prêt-à-porter” , “midi-couture” and others which are a combination between haute couture and the prêt-à-porter , and what has been done tailored or a mass production. It’s time to bring back to handicraft, the refinement, the handmade clothes in a high percentage have sewing that not always is evident but it can be seen. Generally, the hand embroideries are more noticeable where designers look forward to expressing and communicating the biggest creative ideas giving those details and ornamental components. On the other hand, the study of the Andean textile , specially the most important variety of textures in Latin America and Ecuador comprising and origin, development , production and meaning about the community features who capture the seen way of the nature elements and they are expressed through abstract ways. This project consist in designing and producing Demi-Couture clothing based on Andean textiles and experiencing and innovating in other different clothes, with the purpose of getting a reaction from the communities and the general society to have elegant clothes with the identity of a community. Understand that the exclusive and different results that will have the designs when being made with another material that are not usual, since this project incorporates the silk and the Andean textiles , furthermore it’s being used some elements such as trends , seasons, colors, consumers, styles, and market research that will show a good result out of the ordinary The study of the different kind of cultures that influence in the communities custom for the creation of textiles, the existence of Andean textiles, the support of handmade and the symbolic knowledge of every ancestral cultures are the motivation in this proposal not just to dress a person’s body, those are part of the development apparel and textile Entrepreneurs as a labor source for future designers and the whole community that it could be attained in the future national level and then it will be transform to a brand’s country.
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    Diseño de accesorios de modafemenina en seda natural como sello de identidad
    (2016) Cruz Chamba, Cecilia Silvana de la; Paredes Morales, María Cristina
    The design of fashion accessories in the national market has had a little relevance, because the society has opted to choose foreign goods losing in some way the value of Ecuadorian products; for this reason is necessary to create clothing accessories through the use of natural silk, giving it a handmade identity creating unique and different pieces. A preliminary study was carried out about getting natural silk in Ecuador, that is cultivated in the province of Zamora Chinchipe, canton Yantzaza, where was known all development processes for obtaining this valuable raw material, starting with its cultivation, separation and production of fiber denominating all this work as agribusiness, the dyeing of these fibers is made with natural pigments such as annatto, guabo, cochineal and guaviduca, obtaining a sustainable textile fiber, the whole process is done using traditional methods merging with different types of materials and supplies; making it feasible to manage this type of accessories to women of sophisticated taste who appreciate handcrafted details projecting an original image. The development of the project covers the processes of preproduction, production and fashion post-production, promotion through marketing achieved a positive spread of this product, therefore strengthening the fashion accessories sector contributing to the national productive matrix
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    Diseño de imagen global y tratamiento de marca de la “Quinta Arrobita" en el cantón Cevallos provincia de Tungurahua
    (2015) Carvajal Ordoñez, Jessica Elizabeth; Brito González, Santiago Fernando
    La presente tesis tiene como tema “Diseño de la Imagen Global y tratamiento de la marca de la “Quinta Arrobita” en el Cantón Cevallos de la Provincia de Tungurahua” debido a que la maraca no presenta una estructura definida ni trasmite el mensaje correcto. El proyecto permitirá establecer soluciones óptimas de acuerdo a la investigación que se desarrolle, permitiendo que la “Quinta Arrobita” y público se vean favorecidos. Actualmente la imagen de la “Quinta Arrobita” no es utilizada de la mejor manera, y su comunicación es deficiente al tener una proyección errónea y sin definición de un estilo de comunicación. Con la investigación en desarrollo se pretende establecer una visión de la marca en un futuro esperando establecer soluciones que se vean reflejadas en la satisfacción de la “Quinta Arrobita”. Con los resultados obtenidos de la investigación se trabajará de manera satisfactoria en el rediseñado del logotipo, el manual de uso y sus aplicaciones, mejorando la comunicación que se desea trasmitir, solucionando la falta de proyección de la marca hacia su público, considerando todos los parámetros de la investigación se optó en realizar el tratamiento de la marca.
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    Diseño de calzado infantil mediante el estudio antropométrico y biomecánico del pie de niños y niñas de la ciudad de Ambato.
    (2016) Bárbara Natalia Guzmán Peñaloza, Bárbara Natalia; Varela Gallegos, Sandra Catalina
    La presente tesis tiene como objetivo investigar, analizar si el calzado que se produce en Ambato causa algún problema en los pies de los niños y niñas hasta llegar a una deformidad; además la utilización de estudios antropométricos y biomecánicos para mejor la producción de los zapatos. Para el desarrollo de este proyecto fue necesario buscar investigaciones previas o aquellas que han hecho sobre la biomecánica del calzado, de esta manera servirán para el desarrollo del capítulo dos, elaborando un amplio análisis sobre qué tipo de calzado se necesita para los infantes y que es lo que estos deben tener para su fabricación. La metodología utilizada como la descriptiva y exploratoria, se pudo conseguir información sobre los tipos de calzado infantil, la antropometría, la biomecánica y las tipos de malformaciones del calzado. De acuerdo a lo dicho anteriormente se elaboraron las encuestas, la cuales los resultados recopilamos nos informaron que la mayoría de madres busca que el calzado de sus niños que este brinde todas las comodidades posibles y que muy pocos niños tienen malformaciones. Después de la investigación efectuada se aplicará un calzado para los niños y niñas que están aprendiendo a caminar y que este tenga el estudio antropométrico realizado.
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    Los medios publicitarios y su incidencia en el reconocimiento de la identidad cultural en las instituciones educativas del cantón Ambato
    (2015-08-21) Cando Chiriboga, Andres Ricardo; Brito Gonzalez, Santiago Fernando
    El proyecto de tesis se aplica en la ciudad de Ambato donde se estudió a lo medios de comunicación con los cuales se manejan actualmente para así evaluar su aceptación dentro de la comunidad en relación a temas de carácter social y cultural donde intervienen una dinámica colectiva y participativa para su activación y ver las aspiraciones de las nuevas generaciones al momento de ser motivadas al presenciar alternativas de difusión de ideas mensajes o servicios tomando en cuenta el avance tecnológico y desarrollo comunicacional. Se ve como problema el descuido en la aplicación de nuevas alternativas de comunicación a las tradicionales que se han utilizado ya sea por desconocimiento, interés o recursos, por cuanto se desconoce las posibilidad y capacidad que estas ofrecen sabiéndole desarrollar como deben, en el caso de temas de carácter masivo.. Para la investigación se propone la aplicación de encuestas basadas en la importancia de la cultura su conocimiento, difusión y como estos aportan para llegar a su aceptación dentro del grupo objetivo, las encuesta son realizadas para estudiantes del tercer año de bachillerato de los 4 principales colegios de la ciudad de Ambato, serán los estudiantes el grupo objetivo y a personeros de la Casa de cultura y Municipio al que se les dirigirá entrevistas para obtener su punto de vista del tema. Se propone la realización de una campaña social que busque motivar la participación del grupo objetivo, para alimentar la identidad de la cultura ambateña a través nuevas estrategias comunicacionales basadas las NTics, medios sociales y Btls de apoyo, la propuesta se presentaran a instituciones privadas y públicas para su financiación. El objetivo de este proyecto radica en la presentación de alternativas de comunicación y publicidad como medios para la socialización aprovechando su capacidad en temas de carácter colectivo y social como es la cultura para su difusión de manera participativa y dinámica de acuerdo a las necesidades actuales de la sociedad