Diseño y Arquitectura
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Item El packaging sustentable como una ventaja competitiva en la comercialización de la melcocha tradicional de Baños de Agua Santa(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2019-02) Pomboza Carvajal, Mauro Stalin; Jordan Yanchatuña, Diego IsmaelThe present research work makes these two variables known on him packaging sustentainable like competitive advantage they allowed to obtain information about the sustainability of packings created sustentainable with the environment and therefore that is a better proactive being to be offered on the market or organizations for the impulse of promoting the sales both at local level and of internationalization. Therefore there was created a packaging that for a traditional product that bandages it to itself in the City of Baños de Agua Santa counts with an association where the proposal raised in this work will be implemented, as for the methodology a quantitative and qualitative approach was used with only one hypothesis which allowed to corroborate and prepare a design prototype as well as one interviewed professionals in design of creation of products, design and teachers, also to know on the culture of sales, profitability and process of achievement of toffee therefore the results showed to the persons of the association that the created prototype if it can obtain a competitive differentiation advantage on the market.Item La domótica en el diseño de módulos comerciales(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-11) Yépez Freire, María José; López Vaca, Luis AndrésThe objective of this research is to study home automation for the design and implementation of commercial modules in order to reach a determination of the most suitable domotic resources that contribute to their application in design, taking into account the dynamics of users at the moment to go to a commercial establishment, and by programming the software and its integration to the proposal to give way to an interaction and new shopping experiences to the client. The project proposes to create a domotic commercial module within the sports clothing store Vaz Clothes of the city of Ambato, through the application of visual merchandising strategies and the integration of technology to generate a visual impact of the corporate identity of the brand. client and its adaptability to new collections to promote the sale of the product for its location in a strategic location, also addressing the feasibility of assembly to transport it to other sites. An own project methodology is created that adjusts to the theoretical investigation and its integration in the design of the final product, in which each phase gives us a vision of the parameters that we must take into account to be able to integrate the domótica in the design of the module commercial.Item El Branding Handmade como propuesta de valor en la comercialización del chocolate tradicional ambateño(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-08) Gorozabel Durazno, Franklin Emmanuel; Ruíz Pérez, Christian GabrielThe purpose of this project is to give identity to Ambateño chocolate through handmade branding, creating a packaging that is made by hand. Identifying the product makes it easy to distinguish it in the market. The creation of the identity of the Ambateño chocolate helps to the acceptance of the product and increases the demand, which leads to improve its commercialization. The artisans trade a traditional product that the public identifies and recognizes as ambateño chocolate or traditional ambateño chocolate. In the same way it is recognized because of the quality that it has, but the manufacturers do not use this attribute as a recognition strategy. It’s necessary that a product has a recognized identity by the public. The handmade branding strengthen the tradition concept, which is why a craft technique will be used to create a packaging. It can be used by the manufacturers who creates Ambateño chocolate. An identifier was created that works as a backup brand in the products made by the Ambateño’s artisans. People who produces the traditional chocolate with the purpose of lead the clients to the manufacturer’s product. This product will be defined and will show a characteristic packaging of the Ambateño chocolate. The proposal responds to the problem that is the lack of identity of the ambateño chocolate. The creation of the image in the product is important to improve the sales, thus it’s respond to the needs of manufacturers and sellers.Item Interiorismo del restaurante “Los Cuyes” de Ambato basado en su imagen corporativa(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-02) Salazar Núñez, Carlos Fabricio; Viteri Medina, Galo AlejandroThe restaurant "Los Cuyes" of Atocha Ficoa is located in one of the traditional neighborhoods of the city, has a lot of experience in the gastronomic field which possesses clientele both of the country and of the foreigner, inside the restaurant we can find different types of problems in the space. The offer for the restaurant is that there exists a traffic clean and arranged inside the spaces, leaving the free and more wide income, a tidy furniture that satisfies the clients offering to them comfort, one proposes a better functionality organizing the different types of zones that are given inside the kitchen doing that improves the circulation. There will be projected an interior corporate design, where one will use the information obtained in the investigation on the business premises and his respective procedure, and as the influence of these they will cause to the clients a relation with the spaces. First we will analyze the interior of the restaurant "Los Cuyes" then to investigate on the corporate identity and how we can apply this one in the restaurant. After these steps we manage to propose the design of the interior space of the restaurant using his corporate image. The design becomes interesting and innovative on having known that we rely on a corporate manual of the restaurant that it will use different types of objects that represent the identity of the place, like that the attention will be called so much local and foreign public that they are ready to receive fresh and showy ideas of a place.Item Posicionamiento y propuesta de valor de la Carrera de Mercadotecnia de la Zona 3 para el año 2017(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Cueva Castillo, Geovana Gabriela; Ruiz Pérez, Christian GabrielThe main aim of the development of this project is to position the Marketing and Business Management career of the Technical University of Ambato, on the zone 3 of the country Ecuador, conformed by four Provinces such as Cotopaxi, Chimborazo, Tungurahua and Pastaza, through a value proposition for the year 2017, aimed mainly at high school students as potential applicants, graduates of the career, and society in general of that area as an external public. In addition to all the members as students, teachers, administrative area, senior management, etcetera. So, this project started from a problem clearly evidenced by its leaders, where the corporate Identity of the career was deficient, generating an emotional detachment of the users towards the institution as such, a hypothesis consequently proven from the application of the research instrument called survey applied to MGN students. In this way, the need arises to determine strategies that will position the MGN career, starting with improving its visual identity, strengthening ties based on internal corporate communication, and primarily promoting the career to potential applicants, and consequently achieving excellence in the competition developed by universities with similar academic offerings, within Zone 3. Being important to take into account each influential factor on the same from the analysis of its strengths, market opportunities, weaknesses and threats at a general context, which not only manages to position the race, but also helps the Technical University of Ambato in the fight to be catapulted to the category A.Item Estrategias de marca en el posicionamiento de la empresa carrocera COPSA de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-02) Copo Serrano, Hugo Fabricio; Lara Saltos, Andrea CeciliaThis research project is aimed at the COPSA company located in Ambato. It has been working in the metal industry since 2002. Currently, this institution does not have a proper brand management; as result it didn’t obtain an expected position. In the highly competitive market it’s easy to see the development of the current situation of the company and the parameters that influenced to achieve a desired positioning. For the development of the project, collect instruments were applied such as: surveys and interviews, which allowed to identify the within and outside problems of the company. This research revealed the need to establish communicational tools, which with a strategic properly management could achieve an expected business positioning. A strategic communication plan was developed in which it is possible to establish strategies that solved the identified problems in the research, which is the corporate identity, internal communication and the image that the company shows to the main incident factors. Graphic communication products were developed based on each of the strategies proposed. Therefore, this project allows to contribute to the field of graphic design with communication tools that focus on the institutional management of identity to achieve an efficient image in a specific market, making a company takes a good position in it.Item La identidad corporativa como principio de gestión en el nuevo museo interactivo turístico de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2017-07) Bonilla Núñez, Tatiana Marcela; Morales Urrutia, Elizabeth KatalinaThis work raises generate a communication solution by managing corporate identity, that contributes to building the image of the new interactive tourist museum in the city of Ambato, along with the development of this project seeks to establish communication strategies, by creating a manual for identity management, which is of massive scope and that provides a comprehensive solution to the problems of both the museum investigated in question as from other museums in the city, thus contributing to the enhancement of cultural tourism . The research has a qualitative approach that allows fully appreciate the intimate nature of the project. In addition, field research applied to establish. In the process, a documentary-bibliographical research is implemented to organize the concepts, features, graphics and communication techniques. Levels or types of research are used: exploratory (allows inquire about the experience), descriptive (to reference the observed) and association of variables (allows narrowing the parameters mentioned above). The interview as techniques and instruments respectively, with this feeling of self-determined involved in the project, both users and authorities are used. The main element of this proposal is considered the implementation of an identity management manual, and a corporate identity manual for the Interactive Museum of Ambato, where the brand and a proposal for the launch campaign for the museum will develop.Item La influencia de la imagen corporativa en el posicionamiento de la marca Cake Studio de la ciudad de Ambato(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2017-01) Girón Rea, Pablo Francisco; Jordán Yanchatuña, Diego IsmaelThis investigation project is developed within the field of corporate design, which is an issue that has now become very important in the business world; that is why this project is to demonstrate the importance of corporate image to help in positioning a company, highlighting the limited development is achieved when this factor is misused and from that eliminate weaknesses, generating a solution that provides a particular organization, measures to empower differentiation and permanence of their brand sources. The main objective of this investigation is to analyze the influence of corporate image positioning the company Cake Studio in the city of Ambato, for which concepts and theories that support the importance of this issue are investigated. On the other hand the analysis of the current communication status of the company, based collection tools actual data to determine the negative factors and generate practical solutions from the design, which allow solving the problems associated with corporate identity is made that the organization has. With this project put into practice many of the skills obtained by the advertising graphic designer and attitudes are demonstrated in various fields of action that are fundamental pillars of training, as in the field of corporate design, very important for professional development. On the other hand the importance of Design and Visual Communication, in the business field and how it can contribute to the positioning of a brand is rescued. The development of this research is a process based on methods and techniques such as observation, analysis and synthesis and theoretical foundation; also served on the use of tools such as surveys and interviews can provide significant actual data that help identify important issues that support the need for the project. Finally is necessary to perform a feedback based on validation with people related with the issue and public opinion to ensure obtaining the expected results.Item Importancia de la imagen corporativa en el reconocimiento de la empresa Cupido Jeans de la ciudad de Pelileo(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-12) Tene Gualli, Diego Armando; Núñez, AlexThe Cupido Jeans company finds in the market from 1987, and since to varied his image in three occasions until the momento, because of problems of authorship and rediseños of mark that have not attained the impact required, because of this opted by a mark improvised, the same that does not have the necessary bases that can sustain or transmit the qualities of the products that are manufactured in said company. Then given said problematic opted for making an analysis of the corporate image of the company Cupid, to be able to improve the use of his line grafica inside the market, and like this attain the implementation of the same to attain a better communication inside and out of the company. The profits that will obtain the company, will see reflected in the increase of sales and distribution, all this because of the correct application of the subject of the investigation made; Cupido Jeans will see favoured of direct way with the proposal, to his time his customers and third. Of this way promoted the recognition of the company and like this the preference by on the competition, due to the fact that this has been a weak point since during the period of existence has not attained to arrive to a visual stability. To determine the dimensions of the present project elaborated an investigation of qualitative type, by means of tools eat: you interview at first hand, surveys and observation of field, with the end to obtain the necessary elements for the creation of the corporate image stipulated the qualities of the company focused to the handle of the values, same that they are necessary to apply the proposal.Item Análisis y diseño de la identidad corporativa del chocolate ambateño y su impacto en el reconocimiento y aceptación por parte del mercado local.(Universidad Técnica de Ambato. Carrera de Diseño Gráfico Publicitario, 2016-10) Cuenca Veintimilla, César Gabriel; Ruíz Pérez, Christian GabrielAccording to the analysis of several problems in Ambato´s city, we determined that one of them is in a traditional and cultural value as fine chocolate´s product because it doesn´t become known as an artisan´s product of the city by their own people, leading to a loss of Ambato´s cultural identity. After the research process, we are determined that the product isn´t linked to the Ambato´s city by their habitants, its image is not reinforced by a medium visual that reaches relate to the city and although there are "improvised sales" in local markets, the identity is still fading. This project seeks to benefit the Ambato´s city through the back of his identity from a visual´s proposal of communication in the Graphic Design area supporting the handmade product. One of the reasons why this project will be done is to increase the cogency of the product in the local market, the Ambato´s people can recognizes the product, to rescue certain features of the essence of Ambato´s culture that he has been putting out in recent decades and the product can be to spread by their citizens, for which we do this project of "action research" that is to provide a graphic image that identifies the product, based on the culturalism´s essence for transmission by various graphic means to improve product popularity and extol the relationship with Ambato as their hometown.