La identidad corporativa como principio de gestión en el nuevo museo interactivo turístico de la ciudad de Ambato

Abstract

This work raises generate a communication solution by managing corporate identity, that contributes to building the image of the new interactive tourist museum in the city of Ambato, along with the development of this project seeks to establish communication strategies, by creating a manual for identity management, which is of massive scope and that provides a comprehensive solution to the problems of both the museum investigated in question as from other museums in the city, thus contributing to the enhancement of cultural tourism . The research has a qualitative approach that allows fully appreciate the intimate nature of the project. In addition, field research applied to establish. In the process, a documentary-bibliographical research is implemented to organize the concepts, features, graphics and communication techniques. Levels or types of research are used: exploratory (allows inquire about the experience), descriptive (to reference the observed) and association of variables (allows narrowing the parameters mentioned above). The interview as techniques and instruments respectively, with this feeling of self-determined involved in the project, both users and authorities are used. The main element of this proposal is considered the implementation of an identity management manual, and a corporate identity manual for the Interactive Museum of Ambato, where the brand and a proposal for the launch campaign for the museum will develop.