La Ambateñita Primorosa y sus arquetipos vestimentarios. Un relevamiento fotográfico del siglo XX

Abstract

During the twentieth century, the city of Ambato is in evolution, recorded events that marked its development, economic, political and clothing as was the earthquake of 1949. Under this context arises a female character as the Ambateñita Primorosa, a woman beautiful of elite. The objective of the present investigation is to analyze the archetypal vestimentary of the primitive twentieth-century ambateñita to maintain a living vestimentary memory, through: texts of time, documents and photographs. With this the methodology used responds to a research on the design of a qualitative approach, of a descriptive type, with a basic documentary-bibliographic modality. For this purpose, an image analysis was used and through the codification of word classes, the vestimentary archetypes were constructed by means of three segments. Body, attire and context. Finally, the project proposes as a proposal Ten-year-old vestibule of the Ambateñita Primorosa that compiles the history of the city of Ambato of the last century, the parade of the exquisite Ambateñita and photographs of the clothing of the Ambatean women cataloged by decades, which arrives at a description of the suit that they wear and the construction of technical plans, with the purpose of reconstructing the costume of the city of Ambato