La comunicación interna y el plan de comunicación de la EP-EMAPA-A en el publico externo de Ambato

Abstract

The internal communication allows to improve the image of the company gaining an excellent reputation of all its internal and external public facilitates the communication and the work environment in every institution. For this reason the manager and administrative staff of EP-EMAPA-A must be positive leaders to exploit the personal and intellectual talent of all staff. In order for all the staff to fulfill the communicative strategies, studies will be carried out inside and outside the company, according to these results of accomplishing the respective objectives and goals that each member of the organization must fulfill. Field studies and research will be carried out to know the reality of the company, it is taken into account the internal and external public because this way the different solutions to the problem will be determined and, through the elaboration of strategies, the shortcomings will be corrected in the area of communication. At the conclusion of the study it is verified that it is necessary to make a communication plan for the benefit of its publics and above all to improve the internal and external communication so that the image and credibility of the company this with the sufficient levels of communication to have a good atmosphere work and be productive.