La Animación Turística y Ética ambiental en la Zona Pasiva del Parque Provincial de la Familia, Cantón Ambato

Abstract

The research focuses on the study of tourism animation and environmental ethics in the Passive Zone of the Provincial Family Park, Ambato Canton, with the aim of identifying strategies to promote responsible recreational practices. The methodology employed a mixed approach, combining quantitative and qualitative methods. Structured surveys and observation sheets were used to collect information, enabling the evaluation of the impact of educational activities, such as workshops and talks, which stood out for enhancing ecological commitment and visitors’ environmental awareness. From the perspective of environmentalism, these activities aim to minimize human impact on ecosystems, while the holistic approach highlights the importance of the interconnection between recreational activities and ecological, social, and economic well-being. The interactive experiences generated through these activities emotionally connect visitors with nature, fostering long-term sustainable behaviors. To maximize their effectiveness, careful planning, the availability of adequate resources, and the training of park staff are essential. Additionally, the use of innovative technologies, such as QR codes, facilitates access to educational information, promoting continuous and responsible interaction with the environment. This comprehensive approach positions the park as a model of responsible recreation and environmental education in the region.