La competitividad de las empresas del sector comercial línea blanca y las competencias laborales en la ciudad de Ambato

Abstract

The companies of the white goods commercial sector of the city of Ambato.se dedicate themselves to the commercialization of domestic appliances, at present they present disadvantages with the competitiveness and the labor competitions. It is for this reason that this research work has focused on conducting a broad analysis of the internal and external environment of the sector, in order to establish the structure of human resources, labor skills and competitiveness in the local market. The data thrown by the field research applied to the managers of the white goods companies of the city of Ambato indicate that they use the competencies of achievement and action and of help and service as the main mechanism. In addition ambitious goals are set as the coverage of new markets, since the heads of each department perform analysis of the internal and external situation. The weakness that is marked is the ability of teamwork of employees due to poor communication between the executive and executive bodies. Related to the above, the total quality in the companies is creativity and innovation because in the commercial sector the white line artifacts exist in a great variety of models, colors and the automation that they offer to the client for their daily tasks. So the idea resulting from the research directed me to give an alternative solution through the establishment of the philosophical direction that encompasses the mission, vision, values. The SWOT analysis allowed to diagnose internally the entity from which strategies were formulated and finally an organizational structure with its respective plan of action is proposed.