LA GESTIÓN EMPRESARIAL Y SU INCIDENCIA EN LAS VENTAS EN LA EMPRESA CENTRO DE COLISIONES CARONE CÍA. LTDA. DE LA CIUDAD DE AMBATO.

Abstract

The Administration is the social body in charge of making resources productive, this is with the responsibility of organizing economic development that reflects the essential spirit of the modern era. People have made plans and pursued goals through organizations and accomplished all kinds of feats for thousands of years. However, management theory is often viewed as a relatively recent phenomenon emerging with the industrialization of Europe and the United States in the 21st century. Over the years, among those familiar with the Administration, a discussion has arisen about the way in which its financial returns can be improved. Some affirm that knowledge of the environment and the industry in which the company is immersed is essential, contrary to others, who consider that the main thing is internal management and the way in which managers approach management. The latter is the one that this research will focus on, since the management skills of managers, organizational processes and internal procedures have been considered, some key elements for the proper functioning and achievement of the objectives of a company. business. Under these principles and an extensive investigation of scientific articles, different investigative works and books on the subject, a diagnosis of the business elements of the company Centro de Lisiones Carone Cía. Ltda. through a survey of its internal customers, 6 employees who validated the most important elements of business management, such as planning, organization, execution and control. In the same way, 150 external clients of the company were surveyed to validate the sales elements, such as supply, demand and customer satisfaction. In this way, results were obtained that allowed us to propose tools that help with the planning and organization of the company.