La producción radial convencional y la prefernecia musical de los estudiantes de primer semestre de la Carrera de Comunicación Social de la Universidad Técnica de Ambato

Abstract

The present research work seeks to encourage the active participation of First Semester students of the Social Communication Career in terms of conventional radio production and the development of specific musical programs. The mass media have taken huge steps nowadays, so they are part of the daily life of each individual, their main function is to inform, entertain and educate, that is why radio has been considered as one of the most important means of communication. Influential, more tuned and interactive with society, thanks to its broad coverage, immediacy and credibility. The voice has power over the listeners being very assertive and used appropriately, the programming stipulated by the radio media covers different formats of programs but it is the musical programs that have the most youthful tuning, after the appearance of musical platforms it has been losing audience. When executing the surveys to the students and the interviews to the producers of conventional radio it is verified that the young people have wider musical necessities, reason why the insertion of the same ones to the radial processes is of vital importance besides the design of a grill of youth musical programming, which contains musical rhythms more varied and meets your needs.