La identidad corporativa y la reponsabilidad social de curtiduría Tungurahua

Abstract

The communication organizacional in the last decades has structured a new profile called Dircom, person in charge of the communication in the organizations, where the correct management of the information with which the corporate communication deals assumes new challenges, for what the companies and institutions have incorporated in his organizational structures this new profile, as a necessary professional to continue existing due to the needs of the communication. Tannery Tungurahua is the point of investigation to verify the managing of the corporate identity and the social responsibility by means of which reactions of analysis take place with action in the steackholders (public boarders and day pupils), said differently, the investigation allows the check of the effects of the managing of the social responsibility of the institution. The characteristics and the capacity that the professional has to handle the corporate identity must be to medium and long term with aims of transformation that define the situation of Tannery Tungurahua across plans of communication. The corporate identity is the presentation of an organization, therefore it turns into an intangible assets of that Tannery Tungurahua does not take advantage as such, the ignorance produces scanty intangible value same that is reflected in a deficient management and therefore the reality of the world in which we live turns into a crisis of management and communication managing of the institution. To reach for the diffusion, to deliver the suitable information, to support communicated to the internal company and externally turns to the area of communication and corporate identity, in elementary and necessary, to allow the growth and constant development of the brand and his products, coming this way from the best way on having consumed and final client.