El Marketing experiencial y su incidencia en la Comercialización de la empresa Mega Repuestos de la ciudad de Ambato.

Abstract

The Company Mega Repuestos of Ambato City, is a company dedicated to the commercialization of car supplies, for being a company that dedicates to the pieces and parts of vehicles, his environment is highly competitive, for that reason is very important to realize activities that are innovative in order to be different from the competition. It is for that reason that the present investigation is focused in realizing a wide analysis of the internal and external environment of the company, in order to establish innovative strategies that allow to increase the sales of the company. The information analyzed in the present investigation of field applied to the clients of the company indicates, the importance of correcting aspects as the bad service offered to the clients. The Marketing Experiencial, it is one of the last advances of the discipline of the Marketing, for what one proposes the application of Strategies of Marketing Experiencial to improve the commercialization of Megar Repuestos company of Ambato city, establishing an entail with the Mega Repuestos brand, based in the emotions, feelings, beliefs or thoughts.