El Endomarketing y su incidencia en la Satisfacción del cliente de la empresa TESLA INDUSTRIAL de la ciudad de Ambato.

Abstract

TESLA INDUSTRIAL is a company that sells industrial electrical equipment for electronic, electrical, pneumatic, hydraulic, led by its technical manager Ing. Byron G. Escalante In this research the problem that crosses the company is the discontent of customers for the service provided by the company Tesla, caused by the poor implementation of endomarketing which has negatively affected the customer dissatisfaction was studied by service that the company Tesla. The results of the surveys indicate that endomarketing in TESLA is a new issue that does not know the employees and the manager, so socialization and implementation as a means of improving the administrative management is necessary. In addition, most people who have come to the company have not received adequate treatment from employees of the company, because it has not established the corporate values that routed the treatment to be given to customers. Thus customers and significant revenue for the current financial performance would be lost. To solve the current problems endomarketing plan consisting of the business philosophy, situational diagnosis of TESLA and internal communication strategies, motivational strategies internal customer and staff development strategies is proposed.