El Desarrollo de productos en la Participación de mercado de la empresa Cuyera Nacional Cuy Cuna Cía. Ltda., de la provincia de Cotopaxi.

Abstract

The Cuyera Nacional Cuy Cuna Cía. Ltda., is a company legally incorporated on the 26th November of 2009, which is dedicat to produce, process and market livestock products for human consumption as: guinea pigs (breeding stock, fattening and discards). Limited. The purpose of this study currently is experiencing a problem regarding the limited production capacity, which has not allowed is to grow, directly affecting sales thus its market share. Given the importance of these strategies, it is necessary to make a mix and product line, enabling it to have a growth in the sector of the guinea pigs production and marketing. To overcome the problem, the proposes for a mix design and product line, extending it from one to four products such as the sale of live guinea pigs, raw, raw portioned and cooked. With depth strategies in each of these proposed lines. Market share will be reflected in the increased sales of the company Cuyera Nacional Cuy Cuna Cía. Ltda., in the Sector directly affecting its direct competitors.