"Neuromarketing y su incidencia en el posicionamiento de la imagen de la agencia La Merced de Marcimex S.A. en Ambato"

Abstract

The agency Marcimex's S.A. in Ambato, being one of the best chains of domestic appliances of the country, initiates his commercial activities from March, 2007, achieving enough approval on the market for the diversity of products that offers as well as the quality that supplies in the service his clients. This study goes across the generation of chains of value difficult to imitate on the part of the competition and thanks to a multisensory range of stimuli and application of technologies of neuromarketing to reach better levels of positioning of the corporate image of the company and to assure his acceptance and preference on a very competitive market. We established by means of this investigation and as result of the applied surveys, which the technical use of visual, olfactory and auditory marketing they promote the participation and recurrence of increasingly satisfied clients, which will allow to place to the agency Marcimex's S.A, in sites of privilege. We determine Neuromarketimg's strategies that affect in the positioning of the image of the agency Marcimex's S.A. in Ambato.