La administración del marketing social del Bancodesarrollo de los pueblos S.A. Agencia Ambato y su impacto en el desarrollo comunitario del sector de Quisapincha

Abstract

The Bancodesarrollo of SA Peoples., Is a financial institution devoted to place and receive resources to be focused for any kind of economic activity focused on rural and marginal urban areas providing financial products according to the needs of customers, always preponderating development local and community sectors to which is addressed, the same that is located in Tungurahua - Ambato in direction, November 12 and Ayllon.

This research was conducted to solve even problems that do not apply adequate social marketing within the organization and outside it, cause the community Quisapincha cannot have a significant community development, in other words that the community can have a decline economic developer in the population because it is not properly managed financial resources granted.

The methodology used for the investigation of the present work, has been the Field investigation since it allowed to enter in touch with the problem by means of the summary of the information across the survey; other one is the Bibliographical Investigation the one that compiled the bibliographical information to categorize the variables.

The results obtained on having applied campaign of social marketing that was helping us to develop to the communities by means of technical knowledge therefore the results it will be that Bancodesarrollo's credit portfolio that is placed in Quisapincha's zone focused as best as possible to be able to carry out the personal and community projects for the development supported of the community.