Diseño de lencería erótica fina y la utilización de estampados "Glow in the dark" como valor agregado

Abstract

Although there are several lingerie shops in this city of Ambato, it has concluded that the garments they are all very similar in design, manufacturing and materials, in many cases the majority are aimed at the daily online, school, maternity and in very small quantities lingerie line, are very few shops in the city engaged in the marketing of lingerie sexy costumes which are very common in this line is. "The design of FINA EROTIC LINGERIE AND UTILIZATION OF STAMPING GLOW IN THE DARK AS ADDED VALUE" intended to be a different alternative, to include in its online variety of silhouettes and garments. This project is a creative process, directed to the production of textiles in erotic lingerie line aimed at women 25 to 35 years living in the city of Ambato Tungurahua province wishing to rekindle their natural instinct of sensuality and passion, is expected to attract the consumer through constant change in design and use, you will also have the help of an expert in marketing for a digital advertising campaign through social networks have a wide range of customers. The project is linked to the National Plan for Good Living, fulfilling the goal of "Promoting productive transformation matrix" for which requires constant product innovation. (National Secretariat of Planning and Development - Senplades, 2013) Another important aspect is the development of domestic manufacturing with the garment underwear, stamping, printing, embroidery, exchanging knowledge to transform simple totally creative clothing garments, giving consumers a luxury, quality from the garment to packaging characterizing it as a versatile, comfortable and aesthetic outfit. It has a list of national and international suppliers of raw materials and inputs such as; embroidered textiles, plains, silk, threads, bias tapes, etc. Marcelas willing to work with LIE'L brand and the intention is to start selling online outfits and get to position the brand through them