“El Marketing Social y su impacto en la Fidelización e incremento de los socios de la Cooperativa de Ahorro y Crédito Oscus”

Abstract

The Credit Union OSCUS Ltda., Is a Company of the Financial sector that contributes to raising the living standards of our partners and customers, meeting their financial needs efficiently, being a leader in the cooperative system in the application of values and principles of social responsibility.

In this research developed a very interesting and topical such as social marketing (macro) subject to the partners as defined marketing society in the awareness of people about the use of a good or service to be in good of the entire population.

The data obtained from the investigation it was determined that the partners agree to undertake cooperative actions of social marketing to change ideas and behaviors in the wrong way to do the saving and investment of economic resources.

So the proposal resulting from the research is to develop a social marketing plan that meets the needs of the poor and excluded members, improve the lives of the members and their families and widening the range of opportunities for communities