Creación de la nueva línea de camisas para hombre en tela jean ecológica de la empresa American Jeans, de la ciudad de Ambato.

Abstract

The company American Jeans is established in the city of Ambato, its name was taken as a brand that is currently recognized in the local and national scope thanks to its trajectory in the manufacture of garments in fabric jean, being its main product the Jean trousers The reason for this venture is to increase the Company's revenues and to better publicize the American Jeans brand in the local and national levels with a new line of jean shirts in ecological jean cloth for men, which for Being a new product will seek to excel in the market. Once the research work is completed we can say that we have occupied as a tool to obtain information to the survey which reflects important data about potential customers as well as the demand that the company will obtain with our product, data reflected in the financial study. We have investigated establishing, demand analysis, technological, human and economic resources necessary for the execution of the project, determining the feasibility and roadworthiness of the same starting next year, in the company American Jeans and thus recover their participation in the Ecuadorian market.