Oferta de alojamientos turísticos desde la perspectiva del huesped

Abstract

The research seeks to identify and validate the precise factors of the accommodations from the perspective of the host, His universe of study was in the city Baños de Agua Santa, located in the Province of Tungurahua, which is singularly a tourist power in Ecuador. In this context, the study sought the determining factors as to the perspective of the guest in the accommodations, through the variables loyalty, service and promotion. The sample was made with a sample frame of 384 tourists who spend the night in the city which are distributed in 284 national and 100 foreigners, representative sample where a survey of 45 questions was applied, considering 14 moderate variables of loyalty, service, promotion and accommodations. The statistical technique handled indicates the Factor analysis method to respond to the seven factors in terms of accommodation, , three of loyalty, one of service and finally two of promotion. Evaluated with the model phases through the Matrix of Correlations, KMO and Bartlett Test, Sphericity Test, Explained Variance Matrix, Rotated Factor Matrix, Varimax Rotated Factor Matrix, Rotated Component Graph. Defining as results from the perspective of the national and foreign guest have identified the variables of Quality, Lodging category, Importance of accommodations, Room service, Personal appearance, Customer service, Repeat visit, Recommendation, Complementary services, Advertising and Mass media.