Sistema de gestión de relaciones con el cliente en el sector cooperativo

Abstract

The Cooperativa de Ahorro y Crédito Indígena SAC Ltda. Of the city of Ambato with 34 years of institutional life in order to provide service to the indigenous people, with adequate solvency, which recently the quality of attention to the members have been seen In full need to see those failures that have not satisfied the partners and clients to improve in a successful way in the financial market. The important reason for the present investigation is to analyze the reason for the dissatisfaction of the customers in the service received, in order to establish new methods that allow to increase the level of satisfaction in the partners and clients for the cooperative. Data from field research applied to Cooperative members and clients indicate that it is important to invest or take advantage of technology such as real-time customer service as a major part of the success of the good relationship between Cooperative and partner, through Of the surveys we will know the reaction of the clients and the reasons for the dissatisfaction caused in the cooperative feel these causes and effects to propose a feasible and profitable solution with a goal of generating a positive environment between partners and business executives. The proposal is directed to an immediate process of attention to partners and customers through a mobile CRM system, aimed at obtaining necessary information from current and potential partners, with this system business executives can report directly from the field that is Working their activities. On the other hand, they optimize the clients' time, where the companies can also monitor the work point or exact location, being these activities to facilitate the rotation of timely information in real time.