Diagnóstico de la gestión turística con enfoque de desarrollo local participativo en el cantón Santiago de Píllaro, provincia de Tungurahua.

Abstract

Tungurahua is a province that has a greater influx of tourists annually, as it has a great variety of natural attractions such as waterfalls, valleys, the colorful that installs its orchards and the aroma of the own vegetation of each canton. Each year in the canton of Pillaro you can show the turnout of tourists who gather to see and experience the "Pillarena Diablada", that is why (Andes & Ayala, 2018) mentions that during that year was attended by close to 40,000 tourists why this research project "Diagnosis of tourism management with a focus on participatory local development in the canton Santiago Pillaro, province of Tungurahua" aims to increase in an additional 0.75% to the number of attendees who annually come to the canton, why you should work with the GAD municipal and inhabitants to strengthen their wealth popular, gastronomic and tourist activities. Through the application of interviews with knowledgeable personnel of tourism and the analysis of the information (quantitative data of the frequency tables) by means of the SPSS program, I can demonstrate that Pillaro can be a competitive tourist level, however must emerge little by little through the joint work of the private enterprise and public company who are interested in investing in infrastructure and tourist services.As a result of the research is routed to the inhabitants of the canton know how to recognize the shortcomings that have to tourist level are therefore purely according to put your grain of sand with the support of private investors to make tourism a way of life for themselves and strangers.