Proyecto de factibilidad para la instalación de una microempresa procesadora de bebidas tipo lácteas a partir de choclo en el cantón Baños

Abstract

The dairy-type drink based on corn is an alternative to drinks made from cow's milk. Being made with corn, a food with a high nutritional value, it can compete with other dairy-type beverages of plant origin on the market. The present investigation evaluated the feasibility for the implementation of a processing microenterprise in Baños, for which feasibility, market, technical, economic studies and an organizational analysis were carried out. The growing consumption of dairy products in the country, as well as the high interest in innovative products and nutritious foods, made it possible to estimate a significant demand for the corn-based drink, whose target group is people between 15 and 64 years of age, as it is a population economically active and with high energy demand. With an approximate daily consumption of 300 one-liter bottles, the monthly production is projected towards 47,748 units. The product will be an accessible alternative, considering the cost of production and the sale price to the consumer. In the medium term, profits will be generated, projecting itself as a feasible and sustainable undertaking, with expansion potential. An effective marketing strategy, product quality and good service, will favor the profitability of the micro-enterprise, as well as the loyalty of staff and customers, minimizing competition. The conditions for the development of enterprises in Ecuador are currently favorable. By establishing the microenterprise, local production will be supported, generating employment for farming families and promoting the economic reactivation of the country.