Modelo de negocio para la elaboración de jugos de fruta listos para el consumo en el cantón Ambato, provincia de Tungurahua

Abstract

The present study has the proposal of analyze a business model for the production of fruit juices ready for consumption in the canton of Ambato. The methodology used was a mixed method, quali-quantitative analysis criteria. Information analyzed was data over fruit juice market in Ecuador. On the other hand, data was collected though surveys for statistically analyzed. This data was obtained from the probable customers. In addition, different methods were used such as: the market study that allowed to identify the demand for the product, technical study that established the sector where the company and production process were located. Moreover, a corporate study and a financial study were applied to define policies and business organization, that allowed to establish fixed and variable costs and through these the calculation of financial indicators of investment viability. Results obtained show a supply of 18.750 units of fruit and vegetable juice per year. The product was designed in a presentation of 1 liter, using a Doypack containers and with the name of VegeFrut. Finally, the return on investment was determined, indexes such as Net Present Value (NPV) is USD 10.588,02, and the Return-on-Investment Rate (IRR) is 28 percent. for the return-on-investment period (PRI) is 34.82 months. Those values were calculated with respect to a cash flow of 5 years.