Análisis del discurso de la frase “El Ecuador del encuentro”, pronunciada por Guillermo Lasso en la campaña electoral de la segunda vuelta de las elecciones de 2021

Abstract

During the campaign period of the second round of the general elections of 2021 in Ecuador, the then candidate Guillermo Lasso (current president of the Republic) and his political party (Creating Opportunities; CREO) elaborated the phrase "The Ecuadorof the Encounter", making it their main campaign slogan. For this reason, in this academic text the meaning given by Ecuadorians to the phrase in question was analyzed, for this purpose a small virtual ethnography was conducted on the page of the social network Facebook of Guillermo Lasso, in which the criteria of the people issued in the comments with the highest number of reactions, present in the publications where the slogan is mentioned, added to the main criteria of the candidate's campaign team shared in several digital media, were obtained. On the other hand, to meet the objectives set out in this work, bibliographic research was executed,taking as reference two experts in pragmatic discourse analysis, John Austin with the theory of speech acts and Ferdinand de Saussure with the theory of the linguistic sign(signifier and signified). In addition, several academic writings that were previously carried out were taken as a basis for this study, in order to understand the connotation of the phrase and its meaning. With the results obtained, it was possible to reflect divided criteria among citizens, most of them showed attitudes in favor of the candidate, while others took it only as simple demagogy