Browsing by Author "Balladares Torres, Evelyn del Tránsito"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    La gestión de la comunicación e imagen institucional del GAD Municipal de Pelileo (2024)
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Balladares Torres, Evelyn del Tránsito; Guamán Guadalima, Nelly Gabriela
    With the purpose of strengthening communication so that it is effective, transparent and clear, the general objective of this research work was to analyze the management of communication in the Decentralized Autonomous Government of Pelileo. Addressing communication is necessary so that public institutions manage friendly forms of communication with their internal and external audiences, in order to guarantee that information is not distorted and does not become misinformation. Likewise, institutional communication currently goes through a series of epistemological and praxis changes, due to global phenomena that have changed the objects of study of this type of communication to be located within a corporate-institutional sphere. For this purpose, a qualitativequantitative methodology was developed, which focuses on the application of surveys to officials (three participants) who work in the Communication Unit, in addition to the application such as the interview aimed at citizens (three hundred and eighty-two participants). The results of the interview with the officials determined that the lack of professionals in the area of communication is a problem within the work team, and also on the part of citizens, it is necessary that the entity have better management of its social networks, because through this they can be informed directly. The main results of the survey highlighted that the use of social media such as Facebook is the platform through which the community interacts most frequently to find out about different activities, communication products, the type of information, the transparency of the administration in management. In another situation, the community of Pelileo’s survey suggests starting points such as quality communication products, greater citizen participation, clear and direct information, and better content management that the communication unit could implement to strengthen communication management