Browsing by Author "Sanchez Argüello, María Emilia"

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    La gestión de la moda sostenible como estrategia empresarial
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2019-09) Sanchez Argüello, María Emilia; Paredes Morales, María Cristina
    The first industrial revolution in the XVIII century, led to a social, technological and economic transformation, developing a mass production system based on a capitalist economy. The current way of production of the fashion system is know as fast fashion, which is based on the acceleration of fashion cycles taking into account a greater amount of production in shorter times and with lower prices. This excessive form of production has brought ecological and social consequences into a great escale, turning the fashion sector in one of the main responsible for the environmental problems that the planet is currently facing. After understanding that the form of production that is handled today is unsustainable and that a change is urgently needed, companies have begun to see sustainability as a new alternative for the present and the future. Companies worldwide such as H&M or Patagonia, have already begun to integrate sustainability as a central part of the company including it in all the different sections of it. Despite the urgency of a change in the clothing industry, there are very few companies dedicated to sustainable fashion in the country, making this a design form barely applied in Ecuador, mainly because it is not seeing as an investment for the future and is take as an unnecessary expense. The object of this research is to determine the applicability of sustainable fashion management as a business strategy to integrate economic, social and environmental factors with design. In order to improve the understanding of the designers on the development of design and sustainable fashion business in Ecuador. To this end, the case study was applied as a research methodology, by examining sustainable fashion companies in the country and determining the methodologies and tools they are using to achieve the integration of sustainability in the company through design, taking into account also the management of the business model, the supply chain and the different stakeholders through the application of semi-structured interviews. It was also recognized the internal and external factors that facilitate or hinder the integration of sustainability in the country through bibliographic review and semi-structured interviews. On the other hand, different tools developed worldwide to support the integration of sustainability in design and in the company by bibliographic review were identified and analyzed. In order to have a more complete picture of what the designer should take into account when developing sustainable fashion in a company. The results obtained show the tools and strategies used for the integration of sustainability through the management of fashion design in a company, and both internal and external factors that hinder or facilitate integration at a national level.