Browsing by Author "Torres Valverde Heinz Fernando"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Plan de importación para nuevas líneas de productos en la empresa “Valnu en su fiesta”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Ingeniería Industrial, 2025-02) Torres Valverde Heinz Fernando; Carranza Garcés Ángel Mauricio
    The party products market in Ecuador is stimulated by international trade, particularly this presents a volatile trend influenced by seasonal factors, new trends and consumer preferences. The company "VALNU EN SU FIESTA" aims to minimize problems such as overstocking, obsolescence of items, poor planning of supply and to promote the diversification of its offer with new product lines to satisfy the market. It determined the need to develop an import plan for new product lines. To develop this planning, the size of the catalog was investigated, and it was established that there are 15100 items and through the application of multiple technical tools 1017 items were identified, representing 80% of sales. With this data, a market study was designed, using mixed methodologies that included interviews, surveys and analysis of sample catalogs, a process that allowed us to accurately determine the selection of products to be imported. The analysis of import methods was established, in order to elaborate the import planning, logistic alternatives and finally opting for the Less than Container Load (LCL) modality. This decision was made in order to reduce costs and the risk of excess inventory. In addition, methodologies such as Brown & Gibson and cubic occupancy percentage analysis were used for the selection. At the same time, a detailed cost analysis was carried out based on incoterms and foreign trade taxes and Ecuadorian legislation in force. A financial analysis was applied using key profitability indicators, evaluating three scenarios for investment; the results affirm the viability of the import plan, highlighting that even in the pessimistic scenario it achieves an NPV of $7,022.65 and an IRR of 78%, evidencing its high-income potential. Thus, it is financially viable under the conditions established by management, consolidating the competitive position in such a dynamic and demanding market.