Contabilidad y Auditoria

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Author: search.filters.author.Coque Arboleda, Diana CarolinaSubject: search.filters.subject.GESTIÓN ADMINISTRATIVA

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    La gestión administrativa y su impacto en la rentabilidad de la empresa Megamicro S.A. de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Dirección de Posgrado, 2016-05) Coque Arboleda, Diana Carolina; DT - Naranjo Santamaría, Joselito
    Today the administrative management within a company is regarded as a primary task to be performed and fulfilled by implementing various activities aimed at coordinating all available resources to meet the stated objectives. In this research entitled "Administrative Management and its impact on the profitability of the Company MegaMicro S.A. of the city of Ambato, general objective is to analyze the impact of administrative management in the company in order to increase their profitability through the implementation of strategies to propitiate the company to have and maintain an efficient administration. The correct use of resources allows the company to have tools, processes and suitable for business strengthening and corporate improvement activities, administrative processes and competitive strategies are essential elements in the development of the company for decision -making and good management of the company. Improving a company in the market depends on the good management of the different resources and processes that apply to the development of different activities ; there are companies that have excellent facilities, qualified human talent, quality products and many other aspects, but corporate growth and improvement is not seen; it may have been neglected marketing and sales, inadequate management of financial resources, organizational structures that do not meet the needs of the company , decision making little sound or other aspects . For the progressive increase in market competition, commercial enterprises are obliged to assess the administrative management that exists within each; because as companies grow it should go to strengthen this administration to meet goals and objectives.