Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Start date: 2020Subject: search.filters.subject.DIFUSIÓN

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    Toma de instalaciones del canal TC en el 2024: Opinión pública en su página oficial de Facebook y tratamiento informativo
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Sánchez Guncay, Magerly Zuley; Proaño Zurita, Jenny de los Ángeles
    On January 9, 2024, a significant event shook the news scene in the country: the takeover of the facilities of the TC television channel. This event generated a polarization of opinions among citizens, who expressed their reactions and points of view in the publications shared by said channel on its official Facebook page. As a result of this attack, new topics of news interest emerged, which were not only limited to the coverage of the attack, but also included a series of related political, social and security issues. The TC channel, as a means of communication, became the epicenter of an intense debate in which its followers interacted in various ways. This phenomenon on social networks is presented as an ideal context to analyze the information treatment that the channel carries out through its publications, as well as the way in which users participate in the public conversation. In this sense, the present research focuses on studying two key variables: public opinion and information treatment. Both are essential to understand the interaction of users with the content disseminated on the official Facebook page of the TC channel. Using a qualitative methodology complemented by a quantitative approach, analysis matrices were established for the communication products disseminated, as well as for the comments with the greatest number of reactions. These tools made it possible to identify the strategies used by the media to disseminate the news on the social network and, in turn, provided insight into the importance and the diverse perspectives generated among users. It is concluded that the impact of each news item varied according to the format of the communication products, since some generated greater interaction than others. Likewise, it was observed how Internet users expressed their opinions in the comments, reflecting the diversity of perspectives around the topic.
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    Comunicación Mediática en redes sociales y el conocimiento sobre la producción del café en Ecuador. El caso de Coffe
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-03) Alvarez Narvaez, Lissette Estefania; Viteri Torres, Walter Francisco
    In the new technologies, media communication is presented as an alternative to create a coffee culture in Ecuador, since users have a preference for information through social networks, and in this case Facebook. Coffee Humboldt, an Ecuadorian agribusiness, is a company that aims to create a coffee culture through its official Facebook page, disseminating content about coffee production in the country. For this purpose a direct observation of the person in charge of the management of social networks was carried out, in addition to interviewing the executive president and coffee grower of the company, resulting in this purpose being born from the need to give prominence and value to the coffee grower, from whom the information that is subsequently shared through posts comes from. The research aims to find out if there is knowledge of users about coffee production in Ecuador, through a descriptive, explanatory and evaluative research with a qualitative and quantitative approach through a content analysis of three most relevant publications and the interview of a focus group of eight prominent followers of the official Facebook page of Coffee Humboldt, resulting in favorable responses that show that users do acquire knowledge about coffee through the content disseminated by the brand, and also share it so that more people know about the subject. Giving prominence and appreciation to the coffee grower's work is the objective of the company and through the information disseminated they will be able to promote the coffee culture
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    La percepción de la comunicación institucional y la información oficial que se difunde a través de la red social Facebook del Gobierno Autónomo Descentralizado del Cantón San Pedro de Pelileo
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Sánchez Veloz, Karina Alexandra; Viteri Torres, Walter Francisco
    The main purpose of this research is to determine the perception of institutional communication and official information through two publications taken by the means of the fan page of the Facebook social network of the Municipal Autonomous Decentralized Government of the San Pedro de Pelileo. A content analysis was carried out on the reactions, comments and times shared on the fan page, which reflects that there is a high rate of empathy and agreement with the activities carried out by the Municipality. The research approach was quantitative, with this method content analysis was applied to obtain data in order to strengthen this project. In addition, the qualitative approach was applied, through the execution of interviews with key informants, allowing to obtain better results for the investigation, so that in this way the feelings oof the users are reflected in the publications of the fan page of the institution.
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    Análisis de la comunicación y la difusión de contenidos en el grupo de Whatsapp Tránsito Mashca
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Pérez Calala, Cindy Monserrat; Soto Dávila, Omar Fabricio
    The purpose of this Research Work is to analyze the Communication and the dissemination of content in the WhatsApp group "TRÁNSITO MASHCA", an online questionnaire was applied in which 235 people belonging to the group chat participated, asking multiple choice questions for the obtaining information. For the development and analysis of the research, a methodology with a mixed approach was used, which collects and analyzes quantitative and qualitative data for the interpretation of results. With the results obtained after the research process, a communication problem may be evidenced within the interaction of the participants, due to the presence of noises that interrupt the reception of the message to the recipient. The contents frequently broadcast are topics related to police operations and transit accidents. Therefore, it is concluded that there is good group communication, despite this the form of communication is not appropriate due to the use of code language used by certain participants and the presence of advertising does not allow messages to be received clearly and sequential. Within the content dissemination analysis, the members issue the information responsibly.
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    La memoria histórica musical y la reproducción de la música tradicional ecuatoriana por parte de los estudiantes de la Unidad Educativa Ambato
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Costales Bravo, María Katalina; Naranjo Gamboa, Byron Orlando
    Traditional Ecuadorian music is full of cultural richness. This allows us to look back in time and identify events of socio-cultural identity expressions that are reflected in the era where elements of acculturalization in music and transcendental changes are combined by the entrance to the Internet. The objective is to identify if the diffusion of the Ecuadorian traditional music affects the musical historical memory of the young people; which; in addition we resorted to the techniques of Interview in indirect form by means of the platform of zoom / Wassap and Messenger which was handled this way since we were in sanitary emergency by the world-wide pandemic Sars-Covid-19; that's why it was done virtually and the surveys that were done physically to young students coming to the conclusion that Ecuadorian music is one of the most beautiful in the world; since its rhythms are unique played with instruments of nature in many of the rhythms of all our regions: and its lyrics are the experiences of the performers, stories of our mother earth, the pain of a people who suffer poverty, the discrimination of the oppression of those in power, the romanticism of those in love; which have been lost in the musical memory of our youth by the introduction of the reggaeton and other musical rhythms that have been positioned in the psyche of young people; This is due to the fact that both the corresponding governmental entities have not given the necessary importance for the youth to enjoy our musical roots and spread it in a natural way without the obligation of someone or something, but to have the self-esteem for who we are through the traditional music and give it the necessary importance. It is clear that due to the lack of incentive young people are losing that taste for spreading traditional music, even though they are still curious about it and knowing who we are culturally and through music; but there is still no one who is really interested in not losing this musical identity with young people.