Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Estrategias comunicacionales para el comercio popular caso Mercado Central de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05) Carrillo Davila, Wendy Rosario; Sánchez Peña, Marco IvánStudy the treatment given to the internal and external communication of the Central Market of the Ambato canton through communication strategies that improve the popular trade within this collection center, promoting and encouraging values of understanding of internal statutes and regulations as well as cooperation and Teamwork, which appear non-existent among merchants; as well as stimulating external communication through the promotion of products and services offered within it. Determines themes based on organizational communication and solidarity popular economy through tools of diffusion in virtual and traditional media. It contains the analysis of the problem from the qualitative approach, by means of evaluation and monitoring through surveys based on the law of inference. It is concluded that the desire of the retailers is to find mechanisms that allow them to market their products in a better way and obtaining better economic returns. It could be said that the vending machine or vending machine makes its place a temple to commerce.Item Las nuevas tecnologías de la Comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial Rural de Totoras, Cantón Ambato, Provincia de Tungurahua(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04) Canseco Suárez, Gabriela Michelle; Ortega Arcos, Wagner EnriqueInstitutional communication and corporate image are elements that allow the organization to achieve positioning and maintain a good reputation with internal and external audiences, through the management of institutional information to generate trust and transmit credibility, prestige and quality with the use of tools technologies to obtain, receive, transmit and disseminate information faster and appropriate. The present work was carried out under the interpretive paradigm to deepen the knowledge and understanding of the reason why of a reality. Moreover, through the socio - critical paradigm that will encourage participation and transformation, with the contribution of ideas to the object of study, through a process of construction and successive construction of theory and practice. It has been said that "The new technologies of institutional communication and the corporate image of the Autonomous Decentralized Parochial Rural Government of Totoras, Ambato canton, Tungurahua province", were not handled in an appropriate manner, for which surveys were applied to the internal public and external and interviews, which allows to verify the hypothesis and the work of the company. Based on the results achieved, a communication plan based on the use of new communication technologies was proposed, where the institution is the main producer of the information that will be issued, with responsible and appropriate communication management institutional and corporate image.Item Estrategias comunicacionales y la promoción del agroturismo de la Parroquia Pinguilí(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Sánchez Robalino, Maria Elizabeth; Miranda Gaibor, Cristian GiovannyAfter the implementation of the National Plan of Good Living and the idea of change of productive matrix, tourism became a catalytic activity of the economies of the country for being one of the main sources of income with an estimated $650 million, according to the Ministry of Tourism and registering 6212.785 visitors in Ecuador during the first quarter of 2017. There should be new modalities to strengthen this activity and the agritourism is one of the best options. According to Paul Szmulewinczagritourism is carried out on farms by combining traditional recreation and contact of the life of ranch, knowing the rural way of life and the agricultural traditions as a crop, milked, threshing, canning, assistance in the feeding and care of the animals. All activities are carried out in the parish of Pinguilí and what is being proposed is the dissemination of these through a massive plan of promotion agritouristwith the primary concern of social development in the parish through the farm, using the appropriate communication strategies that will position to the parish as an attractive agritourism in the center of the country.Item La comunicación interna y el plan de comunicación de la EP-EMAPA-A en el publico externo de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Valle Acurio, Diego Mauricio; Ortega Arcos, WagnerThe internal communication allows to improve the image of the company gaining an excellent reputation of all its internal and external public facilitates the communication and the work environment in every institution. For this reason the manager and administrative staff of EP-EMAPA-A must be positive leaders to exploit the personal and intellectual talent of all staff. In order for all the staff to fulfill the communicative strategies, studies will be carried out inside and outside the company, according to these results of accomplishing the respective objectives and goals that each member of the organization must fulfill. Field studies and research will be carried out to know the reality of the company, it is taken into account the internal and external public because this way the different solutions to the problem will be determined and, through the elaboration of strategies, the shortcomings will be corrected in the area of communication. At the conclusion of the study it is verified that it is necessary to make a communication plan for the benefit of its publics and above all to improve the internal and external communication so that the image and credibility of the company this with the sufficient levels of communication to have a good atmosphere work and be productive.Item La comunicación interna y el desarrollo comunicacional del personal que labora en la empresa calzado América de la Ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Sailema Ramos, Sammia Gabriela; Soto Dávila, Omar FabricioThe present investigation aims to expose the communication deficiencies that the Company Calzado América, of Ambato city, has endured for several years. To arrive at the solution of this problem, a quantitative methodological approach will be used to execute surveys to all the company’s personnel, while on the other hand an exploration and correlation of variables will be carried out to determine the cause and effect- considering that the modality is field, bibliographical and documental. After analyzing the results obtained through the survey applied to the employees of the company, it was possible to visualize that the same problem is crossed by a communication crisis that has been damaged for several years in labor interaction, commercial responsibility, hierarchies, internal norms and regulations, work environment, and internal image itself. For this reason, it has been determined to carry out a communication plan that establishes channels of effective communication and information among all company personnel and make internal communication an inclusive communication strategy within the company, thus facilitating the work environment be assertive in interpersonal relationships.Item La comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial de Panzaleo, Cantón Salcedo, Provincia de Cotopaxi(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Acosta Llano, Mónica Silvana; Barriga Tamay, Marcelo GustavoThe Institutional Communication and the Corporate Image are essential elements that allow the organization to maintain its reputation front the public of interest, this, it facilitates that the institution and therefore those who direct it, influence positively in the people. In addition, it allows to reflect their identity and to inform about the activities that they carry out, so that the work of each member is visualized. However, in spite of all the advantages offered by the management of these communicative strategies, there is still a lack of knowledge in the institutions about the appropriate form of application. For this reason, an in-depth study was carried out in the Panzaleo Parochial Autonomous Decentralized Government (GAD), which has not applied these processes in its administration, to verify the results it yields. With the purpose of establish the solutions to the problems identified in the Parochial GAD, several field investigations were carried out; in this process participated the internal and external audiences of the organization, because it is not possible to elaborate messages and communication products without knowing closely the reality of the organization. The responsible and timely management of the Institutional Communication and the Corporate Image also opens the possibility of promoting the parish's tourism, which is why several strategies are focused on reflecting Panzaleo as a destination for travelers. This is possible, thanks to the fact that there are attractions that can easily amaze visitors.Item Comunicación institucional y la identidad corporativa de Cinema-Manía (Sociedad de realización audiovisual y artes escénicas) fundación cultural(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Marge Padilla, Daniela Fernanda; Barriga Tamay, Marcelo GustavoThis research focuses on the development of a strathegical plan of institutional communication that strengthens the corporate identity of Cinema-Mania Audiovisual Society and Performing Arts Cultural Foundation, in order to position it effectively, being this a contribution to enforce the management of their communication processes through communication strategies. This institution is a non-profit, private and independent legal entity, that sustains its constitution in the Title 30 of the Civil Code, book first and bases its operations in the Regulation for the Operation of the Unified Information System of Social Organizations and Citizens (SUIOS) (Executive Decree Nº 16, June 2013). In this regard, follows the aforementioned legal rules and other related provisions of the Republic of Ecuador, its statute and internal regulations. It is an artistic and cultural entity with its official address whereabouts is determined by its Board of Directors, currently its headquarters being located in the city of Ambato. Its main objective is: Support the vision of each and all those creators of audiovisual and performing arts, in their different specialties (…) academics, for their own rights or vocationals, so that they can crystallize and execute their projects, through the cooperative work, solidarity and teaming with others who share their concerns and interests (…) thereby enhancing the art and cultures (Article 6, ítem a, Statute Cinema-Mania). This goal is absolutely aligned with the active development of cultural rights under the equatorian Constitution from 2008, which includes the strengthening of the cultural and artistic sector. Actually, Cinema-Mania is promoted via social media accounts on the web, such as: Facebook, twitter and YouTube, visibilizing the work that has been realizing the institution; however, the promotion is not effective, reason for which both the internal public does not assume an absolute commitment of being part of the organization, neither the external public is interested in joining the artistic and cultural dynamics provided by the institution. An institutional communication plan is a tool that surges to confront this problem. Therefore, not only would propose communicational strategies, but also promotional activities and innovative diffusion. By implementing this, the optimal positioning of the corporate identity of Cinema-Mania it will be achieved. This research has a great value, due that it will allow me to apply the know-how’s learned during the career, as much as the experiences gained in collective processes of activism for the exercise of cultural rights in our province. Also, because it will mean a broad contribution to society once come to the practice into the artistic and cultural institution where the research will be executed.Item La comunicación externa y la imagen corporativa de la marca impresaa en el sector parque industrial de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Cepeda Yupanqui, David Alfredo; Naranjo Gamboa, Byron OrlandoThe present work of research aims to enhance the external communication and corporate image of the IMPRENSAA communicational through strategies of positioning with the aim of achieving a consolidation as solid company in the industrial sector of the city of Ambato. The company IMPRENSAA has gradually been increased their accounts using empirical mechanisms in the communication are getting results displayed using regular field research, for this reason the creation of effective strategies supported by a structured communication plan to develop the consolidation of the same. The survey of the population was an instrument of great relevance in order to visualize strengths and weaknesses allowing to search for possible solutions, so it was necessary to create workable strategies and effective supported in knowledge acquired in the Career OF SOCIAL COMMUNICATION allowing contribute to the business development of IMPRENSAA. Similarly the media (mass-media) have become a channel of everyday communication, demonstrating that the technological advance shortens distances, in the case of the project helps to position the corporate image helps to detail the facts that give rise within the company to external public.Item Las estrategias comunicacionales y la comunicación interna de la Empresa Eléctrica Ambato Regional centro norte S.A(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-03) Vallejo Torres, Héctor Santiago; Jimémenz Sánchez, ÁlvaroThe development in a company´s functioning, both public and private, is related directly with its inner communication. This turns into a key part in the overall performance, because it gives a better institutional information service to its officials. EEASA is an institution which runs a positive image to the community, thanks to its succesful activity, concerned to offer a quality service inside its concession area. From here comes the necessity of running new technologies of information, pointing to continuous improvements in inner communicational process development. The current communicational strategies are focused in the maximum benefit of technology, this way, the inner information flow circulates in a easy way inside the organizational structure of companies and institutions of today. It´s necessary to create reforms and establish amendments inside the inner regulations of EEASA, for this, the collaboration of Legal Department is required, with legal elaboration and authenticity, all this focused to the continuous improvement in the professional practice.Item Estrategias de comunicación organizacional en la gestión de la identidad corporativa del Gobierno Autónomo Descentralizado Municipal del cantón Mera, en el primer semestre del 2012.(2013) Palacios Jurado, Indira EstefaníaEl proyecto de investigación cuyo tema es: “Estrategias de Comunicación Organizacional en la Gestión de la Identidad Corporativa del Gobierno Autónomo Descentralizado Municipal del cantón Mera, en el primer semestre del 2012”; tiene la finalidad de ser un aporte para quienes forman parte de este estamento de gestión pública, en donde se determinó el problema; al ser un organismo de servicio a la colectividad es necesario que existan procesos de comunicación organizacional correctamente estructurados tanto a nivel de autoridades como a nivel interdepartamental; evitando dualidad de funciones y estancamientos de documentación que requiere ser tramitada de manera eficaz, eficiente y efectiva, máxime si se pretende aunar esfuerzos para cumplir objetivos macro, constantes en el Plan de Trabajo notariado, presentado por el primer personero municipal que es el Alcalde o Alcaldesa; además es necesario dar cumplimiento a las políticas comunicacionales emanadas del Gobierno Central y ministerios. Lo que conlleva a pensar que si la entidad no tiene claro sus objetivos comunicacionales no podrá desarrollar una imagen institucional que de confianza a los ciudadanos y que cree un ambiente interno capaz de solventar conflictos e implementar espacios para mejorar la identidad corporativa. Descriptores: Estrategias de Comunicación Organizacional, Políticas Comunicacionales, Imagen Institucional, Públicos internos y externos.