Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Comunicación externa y percepción de marca de la empresa Adelca en las cuentas de Facebook e Instagram(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Bayas Martínez, Karina Arlette; Herdoíza Mancheno, Franklin GermánicoThe main objective of this extensive research is to analyze the relationship between External Communication and Brand Perception of the company Adelca in the Facebook and Instagram accounts. Through an investigative approach, we try to determine how External Communication influences the perception that users have about the brand on the aforementioned social networks. External Communication is a fundamental element for any company, since through it the image and reputation of the brand is established. In this case, it is important to study what the communication with your target audience is like on Facebook and Instagram, and how this affects the perception that users have of the brand. To achieve this objective, an exhaustive study of the communication strategies implemented by the company on its social networks will be carried out. The published content, the interaction with users, as well as the image and values transmitted in their digital accounts will be analyzed. In addition, a survey will be carried out among Adelca followers on the aforementioned social networks, in order to obtain information and analyze it from a quantitative perspective on their perception of the brand and its relationship with external communication. This research will identify the most relevant aspects that influence brand perception and determine if there is a correlation between external communication and image. It is expected that the results of this research provide valuable information about the importance of external communication in the field of social networks, as well as the impact it has on the brand perception of a company. These results can be used by the organization to improve its communication strategy and strengthen its brand image on digital platformsItem Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07) Pérez Martínez, Alex Paúl; Tamayo Rodríguez, Alicia PaulinaThis thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the communityItem Estrategias comunicacionales para el comercio popular caso Mercado Central de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05) Carrillo Davila, Wendy Rosario; Sánchez Peña, Marco IvánStudy the treatment given to the internal and external communication of the Central Market of the Ambato canton through communication strategies that improve the popular trade within this collection center, promoting and encouraging values of understanding of internal statutes and regulations as well as cooperation and Teamwork, which appear non-existent among merchants; as well as stimulating external communication through the promotion of products and services offered within it. Determines themes based on organizational communication and solidarity popular economy through tools of diffusion in virtual and traditional media. It contains the analysis of the problem from the qualitative approach, by means of evaluation and monitoring through surveys based on the law of inference. It is concluded that the desire of the retailers is to find mechanisms that allow them to market their products in a better way and obtaining better economic returns. It could be said that the vending machine or vending machine makes its place a temple to commerce.Item Comunicación institucional e imagen corporativa de la compañía de seguros Sweaden de la Ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Villafuerte Caicedo, Gabriela Alejandra; Viteri Torres, Walter Francisco"Institutional Communication and Corporate Image of the Sweaden Insurance Company of the City of Ambato" The Insurance Company Sweaden is a private institution, the same one that was born from the initiative of a group of businessmen/ partners that he has the vision of a service of quality and important attributes and aggregate values of their products/ services. At the present time Sweaden cia. Insurance is among the 15 most important companies in the country and appointed by the Superintendency of Banks and Insurance, your constant and balanced growth is based on the leadership of its founder and Executive Chairman, who with his management has gained the recognition in the market of your brand. Focuses the research, analysis, training and improvement of complex variables that make up communicative processes in Sweaden The Insurance Company of the city of Ambato, will help to promote the interrelation between their internal and external audiences for its strengthening and improvement of the image and performance of the same, in turn establish a principle of integration, as it is an institution with a flow of information and communication, for the arrival and the fulfilment of its mission and objectives.Item La comunicación externa y la imagen corporativa de la marca impresaa en el sector parque industrial de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Cepeda Yupanqui, David Alfredo; Naranjo Gamboa, Byron OrlandoThe present work of research aims to enhance the external communication and corporate image of the IMPRENSAA communicational through strategies of positioning with the aim of achieving a consolidation as solid company in the industrial sector of the city of Ambato. The company IMPRENSAA has gradually been increased their accounts using empirical mechanisms in the communication are getting results displayed using regular field research, for this reason the creation of effective strategies supported by a structured communication plan to develop the consolidation of the same. The survey of the population was an instrument of great relevance in order to visualize strengths and weaknesses allowing to search for possible solutions, so it was necessary to create workable strategies and effective supported in knowledge acquired in the Career OF SOCIAL COMMUNICATION allowing contribute to the business development of IMPRENSAA. Similarly the media (mass-media) have become a channel of everyday communication, demonstrating that the technological advance shortens distances, in the case of the project helps to position the corporate image helps to detail the facts that give rise within the company to external public.Item La Comunicación externa y la imagen corporativa en la empresa los vinitos Ltda. perteneciente al cantón Ambato, durante el año 2015-2016(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-05-26) Cobo Villacrés, María José; Viteri Torres, Walter FranciscoABSTRACT The present investigation focuses in a problem that The Vinitos Ltda Enterprise has which is due to the bad external communication that produces damage in the corporative image of the business. To solve the problem a quantitative methodology has been used; this method is based in questionnaires about clients, workers and owners of the business. This method will also explore and interrelate the variables to determine the cause and the effect. The modality of this is outdoors, bibliographic and documental. Once the questionnaires were applied the results determined that the enterprise crosses a communicative crisis because the business does not have any communication media and the clients feel unsatisfied with the information that they received. Clients manifest they do not know anything about activities, events and other things about the company. The absence of publicity of The Vinitos Ltda Company makes that the consumers do not go to the bar and the corporative image is also damaged. It is recommended to make rapidly a digital external communication plan that internalizes in the clients´ minds a new and improved corporative image. The decision to make the external communication in a digital way is because the clients responded in the questionnaires that they like to be informed through this kind of media. The target clients are young people between 18 and 30 years old.Item La Comunicación Institucional y la imagen corporativa en el GAD de Atahualpa(Universidad Técnica de Ambato, facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-05-25) Cañizares Mena, Alex Javier; Martínez, AlejandroABSTRACT Institutional Communication has become a strategic axis that must be managed transversally in organizations. Theories of communication and information and organizational development consider communication as essential for each of the existing labor relations in context to be effective tool. A communication is understands as a system in which there are elements that interact with each other and in turn these elements are modified. The principles governing this system are not simply the sum of each of them, each of them must have its own characteristics as they are completely different from each other and each being an individual system. For this reason communication from any of its prospects, forms a set of strategies, tools and important actions in the competitive environment, so to use it in an effective and efficient manner can become a factor for success in any organization. Focus the analysis, diagnosis, organization and development of complex variables that make communication processes in the GAD Parish of Atahualpa contribute to foster the relationship between actors to strengthen and enhance the identity and performance thereof and thus constitute a principle of integration , as an entity with an optimal flow of information and communication reaches visional fulfill its mission and objectives.Item LA COMUNICACIÓN EXTERNA DE LA COOPERATIVA DE AHORRO Y CRÉDITO UNIVERSITARIA LTDA. Y SU RELACIÓN CON LA DEMANDA DE CLIENTES, EN EL PERIODO DICEIMBRE 2009 – JUNIO 2010(2010) Morales Chango, Lida RaquelLa Comunicación Externa siempre será de vital importancia para toda institución de índole que sea y más aun para una financiera, siendo el conjunto de actividades generadoras de mensajes dirigidos a crear, mantener o mejorar las relaciones con los diferentes públicos, objetivo del negocio, buscando proyectar una imagen favorable de la institución financiera prometiendo actividades, productos y servicios que contribuirán a la solución de los problemas financieros de sus clientes. El presente trabajo fue elaborado bajo el paradigma critico – propositivo y se ha determinado “La comunicación externa de la Cooperativa de Ahorro y Crédito Universitaria Ltda. y su relación con la demanda de clientes, en el periodo Diciembre 2009 – Junio 2010” por lo que se aplico encuestas a los ciudadanos de Ambato lo que permitió determinar que existe un alto porcentaje de desconocimiento de la Cooperativa, y que consecuentemente hay un desconocimiento de los servicios que brinda, por lo tanto se plantea la utilización de los medios de información impresos como: dípticos, afiches, carteles los mismos que permitirán dar a conocer la Cooperativa y sus servicios complementándose en un futuro con el uso de la radio y la televisión.