Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

Browse

Filters

2010 - 2019192020 - 20222

Settings

Subject: search.filters.subject.COMUNICACIÓN INTERNA

Search Results

Now showing 1 - 10 of 21
  • No Thumbnail Available
    Item
    La comunicación interna en los grupos scouts de la ciudad de Latacunga
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Muñoz Canchignia, David Alejandro; Guamán Guadalima, Nelly Gabriela
    At present there is little relevant data on the subject of the Scouts in Ecuador, that is why the research is important, since it will inquire about internal communication within the scout groups in the city of Latacunga. The research according to the method of study is of qualitative and quantitative type, using study techniques such as the interview, having as an instrument a script of semi-structured questions; and the survey as an instrument that yields accurate figures. The study was carried out within the Scout groups of the city of Latacunga, these are: Scout Group Vicente León #1, Scout Group Hermano Miguel #2, Scout Group La Salle #4, Scout Group Juan Bautista La Salle #7, Scout Group Chaminade XXII #10, Scout Group Fénix VCV #12 and, last but not least, Scout Group ESPE Scout #15. And it is concluded that personal interaction channels such as meetings with other divisions are proposed, since the results obtained mention that they do it via Internet in them different obstructions can be found for the reception of information or communication.
  • No Thumbnail Available
    Item
    Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07) Pérez Martínez, Alex Paúl; Tamayo Rodríguez, Alicia Paulina
    This thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the community
  • No Thumbnail Available
    Item
    Estrategias comunicacionales para el comercio popular caso Mercado Central de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05) Carrillo Davila, Wendy Rosario; Sánchez Peña, Marco Iván
    Study the treatment given to the internal and external communication of the Central Market of the Ambato canton through communication strategies that improve the popular trade within this collection center, promoting and encouraging values of understanding of internal statutes and regulations as well as cooperation and Teamwork, which appear non-existent among merchants; as well as stimulating external communication through the promotion of products and services offered within it. Determines themes based on organizational communication and solidarity popular economy through tools of diffusion in virtual and traditional media. It contains the analysis of the problem from the qualitative approach, by means of evaluation and monitoring through surveys based on the law of inference. It is concluded that the desire of the retailers is to find mechanisms that allow them to market their products in a better way and obtaining better economic returns. It could be said that the vending machine or vending machine makes its place a temple to commerce.
  • No Thumbnail Available
    Item
    Imagen corporativa y estrategias de comunicaicón para el Centro Comercial Ferroiviario de la Ciudad deAmbato en el periodo marzo- agosto 2018
    (2019-03) Tibanta Martínez, Andrea Lizeth; Guamán Guadalima, Lelly Gabriela
    Understanding the field of communication and its various forms to develop it is not an easy task, but a work of love and dedication. The following research focuses on the fourth branch of social communication, and it is the Organizational, the same that works with entities, institutions or organizations focused on providing a good or service to the public. In this case we have a guild of merchants who depend on a public and their work is the purchase and sale of clothing wholesale and retail. It is intended to work on the image and corporate identity of the place where people work, since this site does not have a representative icon; Therefore, it is important that everyone knows that the image is an important part of communication and more so of a group of associates, as is the case. The corporate image is a graphic representation, which is developed through different points, its elaboration is made up of history, colors, corporate values, opinion of the people, and after doing a previous investigation to obtain the necessary information so as to obtain what A brand manual is determined. Internal communication is also necessary, which encompasses the relationship and information that exists within the association (between merchants), as well as external communication that deals with the relationship between customers and merchants; These two phases are the fundamental pillar for organizational communication flow properly and can show a quality image to your audience and competition at the local level.
  • No Thumbnail Available
    Item
    La relación entre la aplicación de los principios de la comunicación interna y el rol del comunicador social con los públicos internos del Gobierno Autónomo descentralizado de la Parroquia Ambatillo de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03) Yuquilema Paucar, Lourdes América; Jiménez Sánchez, Álvaro
    In a company everything communicates and this is one of the reasons why it is safe to say that there are no companies without internal communication. The lack of spaces for communication management in the GAD of the Ambatillo parish hinders the growth of projects and therefore also that of people. The lack of Dircom (Direction in Communication) makes it impossible to use new and correct communication strategies, this limits the communication between the internal publics (middle managers, managers) is fast, simple and fluid. Using internal communication as a strategic tool to achieve the goal pursued by the organization, is communication specifically aimed at the internal audience, the staff of a company, all its members and that arises in order to generate a productive, harmonious and participatory. For this tool to be useful, it must be carried out by a professional who understands the needs of an organization and thus effectively guide the current administration of the GAD of Ambatillo Parish, for this reason the communication professional has the role of developing Comprehensive strategies and detect problems in communication between the members of the organization and between the different levels of command.
  • No Thumbnail Available
    Item
    Comunicación institucional e imagen corporativa de la compañía de seguros Sweaden de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Villafuerte Caicedo, Gabriela Alejandra; Viteri Torres, Walter Francisco
    "Institutional Communication and Corporate Image of the Sweaden Insurance Company of the City of Ambato" The Insurance Company Sweaden is a private institution, the same one that was born from the initiative of a group of businessmen/ partners that he has the vision of a service of quality and important attributes and aggregate values of their products/ services. At the present time Sweaden cia. Insurance is among the 15 most important companies in the country and appointed by the Superintendency of Banks and Insurance, your constant and balanced growth is based on the leadership of its founder and Executive Chairman, who with his management has gained the recognition in the market of your brand. Focuses the research, analysis, training and improvement of complex variables that make up communicative processes in Sweaden The Insurance Company of the city of Ambato, will help to promote the interrelation between their internal and external audiences for its strengthening and improvement of the image and performance of the same, in turn establish a principle of integration, as it is an institution with a flow of information and communication, for the arrival and the fulfilment of its mission and objectives.
  • No Thumbnail Available
    Item
    La comunicación interna y el plan de comunicación de la EP-EMAPA-A en el publico externo de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Valle Acurio, Diego Mauricio; Ortega Arcos, Wagner
    The internal communication allows to improve the image of the company gaining an excellent reputation of all its internal and external public facilitates the communication and the work environment in every institution. For this reason the manager and administrative staff of EP-EMAPA-A must be positive leaders to exploit the personal and intellectual talent of all staff. In order for all the staff to fulfill the communicative strategies, studies will be carried out inside and outside the company, according to these results of accomplishing the respective objectives and goals that each member of the organization must fulfill. Field studies and research will be carried out to know the reality of the company, it is taken into account the internal and external public because this way the different solutions to the problem will be determined and, through the elaboration of strategies, the shortcomings will be corrected in the area of communication. At the conclusion of the study it is verified that it is necessary to make a communication plan for the benefit of its publics and above all to improve the internal and external communication so that the image and credibility of the company this with the sufficient levels of communication to have a good atmosphere work and be productive.
  • No Thumbnail Available
    Item
    La comunicación interna en la Cruz Roja ecuatoriana junta provincial de Tungurahua
    (2017-11) Chávez Altamirano, Andrea Paulina; Naranjo Gamboa, Byron Orlando
    The Ecuadorian Red Cross is a private institution, and the world's humanitarian movement is dedicated to helping those who need it most. Internal communication is a key strategic tool in the institutions, the research is about Internal Communication in the Red Cross, Provincial Board of Tungurahua and focuses on identifying if internal communication is generated in the rented employees of the institution. Once the problem is detected, an investigation is carried out, where the theoretical framework is constructed to properly base the variables based on the information gathered from books and the internet. The methodology of the research is established and the instruments for the collection of information are elaborated, which will serve to make the quantitative and qualitative analysis of the variables investigated, proceeding to carry out a statistical analysis with the data obtained, in this way the Conclusions and Relevant recommendations by the researcher. In order to collect the information, resources such as surveys and direct observation were used, which convey the employees' feelings. The research reflects, how important is the Internal Communication in the institution. Through these results the proposal is proposed to solve the same problem that it contemplates in the design of a Strategic Plan for the benefit of the employees of the Red Cross, Tungurahua Provincial Board that allows to have greater knowledge of the institution.
  • No Thumbnail Available
    Item
    La comunicación interna y el desarrollo comunicacional del personal que labora en la empresa calzado América de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Sailema Ramos, Sammia Gabriela; Soto Dávila, Omar Fabricio
    The present investigation aims to expose the communication deficiencies that the Company Calzado América, of Ambato city, has endured for several years. To arrive at the solution of this problem, a quantitative methodological approach will be used to execute surveys to all the company’s personnel, while on the other hand an exploration and correlation of variables will be carried out to determine the cause and effect- considering that the modality is field, bibliographical and documental. After analyzing the results obtained through the survey applied to the employees of the company, it was possible to visualize that the same problem is crossed by a communication crisis that has been damaged for several years in labor interaction, commercial responsibility, hierarchies, internal norms and regulations, work environment, and internal image itself. For this reason, it has been determined to carry out a communication plan that establishes channels of effective communication and information among all company personnel and make internal communication an inclusive communication strategy within the company, thus facilitating the work environment be assertive in interpersonal relationships.
  • No Thumbnail Available
    Item
    La comunicación interna del Ballet internacional América Andina y su imagen corporativa en la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Clavijo Zavala, Milton Javier; Tamayo Rodriguez, Alicia Paulina
    The present research focuses on the development of a plan of advertising that contains new strategies of communication and marketing as the advertising is, with the aim of improving the corporate image of the Chamber of Commerce of Ambato. Having a Plan of advertising is considered a factor of great importance because it helps to spread or inform the public about an idea, image, good or service through the media, with the goal of motivating the objective public toward an action of loyalty or consumption. The brand gets to position itself on the minds of the audience in the long term due to the correct advertising management, creating in this way a perceptual space that define the essence and place of the organization as well as the benefit that is obtained, in this case, by those who are members of the Chamber of Commerce of Ambato. This is so that it is believed in the institution that it is necessary to include itself in the different media which allow to provide information to its partners and citizenship that is the reason why it is decided to give ways to the proposal that it is laid out in this research. Therefore the Chamber of Commerce of Ambato will assume a significant role that, through effective and strategic actions will allow the entity to improve its corporate image and as a result to publish its services to manage, in this way, that the different audiences and stakeholders identified it and at the same time comprehend clearly its activity.