Diseño de modas

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Author: search.filters.author.López Mayorga, Adriana LissetteSubject: search.filters.subject.ALTA COSTURA

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    El diseño pensado como arte: Análisis de trajes de pasarela
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2020) López Mayorga, Adriana Lissette; Betancourt Chávez, Diego Gustavo
    The world is full of mass production, which generates commercial and disposable goods. Instead, there are Haute Couture brands that attempt to overcome that kind of production, but they are fading away due to the demand and low costs. High fashion houses, are trying to keep the spirit of what truly “Fashion Design” means. At the beginning, being a tailor was all you needed to make garments; dressmaking only belonged to those who knew how to sew, but in the Twentieth Century, that changed, and it now belongs to specialists that take care of the exclusive, unique and creativity of a piece of clothing. A problem appears, because in the educational system, nowadays, they do not teach Fashion Design in a creative way, but in a profitable way instead. This research project mainly studies bizarre runway looks, which are a proof that art exists within design. These two disciplines are in dispute, because they apparently chase different objectives. Anyway, Haute Couture garments show themselves as a space of dialogue between inspiration and lucrative. The charm that cloths from Fashion Weeks worldwide, especially from Haute Couture lines, developed a platform, in which fashion and design complement each other. This platform emerges in Ecuador with a magazine, where important information is displayed in a conclusive way, deeply analyzed and presenting photographs of eight looks that expresses important characteristics which are the foundation of the whole investigation project. Finally, the launch of the magazine entitled: “Design understood as Art”, changes the perspective of Ecuadorian design members that are involved in a lucrative world, in this way they might be able to stop the supremacy of foreign brands in the country.