Diseño de modas
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Item Elaboración de bolsos con el uso de remanentes textiles(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2019-11) Villalba Peñafiel, Bertha Elizabeth; Betancourt Chávez, Diego GustavoThe present project integrates and analyzes the development of bags with the use of textile remnants, is developed with the desire to recycle and reuse textile materials for the manufacture of bags, promoting the development of good environmental practices, the main objective is to design a collection of bags with the use of textile remnants to contribute to environmental care, for which a bibliographic compilation of the main terms related to the topic raised was made in order to deepen knowledge, in addition to the tastes and preferences of women between the ages of 20 and 28 years of the city of Ambato of a low and low social class that interests the conservation of the environment, in the same way we analyzed the prices at the international level of companies that are engaged in the production of handbags. According to the quantitative data presented by the surveys, preferences regarding the design of the bag were determined, in order to know the inclinations that the market requires. The information collected by the sample was chosen in the design of a collection of bags with the use of remnants, which shows that the market is interested in products that have reusable materials, likewise it was observed that most women are willing To consume handbags made with remnants because it is an accessory essence in the life of modern women, what is sought in this type of products is to recycle and reuse the remnants to minimize pollution with the environment, making consumers aware.Item La gestión de la moda sostenible como estrategia empresarial(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2019-09) Sanchez Argüello, María Emilia; Paredes Morales, María CristinaThe first industrial revolution in the XVIII century, led to a social, technological and economic transformation, developing a mass production system based on a capitalist economy. The current way of production of the fashion system is know as fast fashion, which is based on the acceleration of fashion cycles taking into account a greater amount of production in shorter times and with lower prices. This excessive form of production has brought ecological and social consequences into a great escale, turning the fashion sector in one of the main responsible for the environmental problems that the planet is currently facing. After understanding that the form of production that is handled today is unsustainable and that a change is urgently needed, companies have begun to see sustainability as a new alternative for the present and the future. Companies worldwide such as H&M or Patagonia, have already begun to integrate sustainability as a central part of the company including it in all the different sections of it. Despite the urgency of a change in the clothing industry, there are very few companies dedicated to sustainable fashion in the country, making this a design form barely applied in Ecuador, mainly because it is not seeing as an investment for the future and is take as an unnecessary expense. The object of this research is to determine the applicability of sustainable fashion management as a business strategy to integrate economic, social and environmental factors with design. In order to improve the understanding of the designers on the development of design and sustainable fashion business in Ecuador. To this end, the case study was applied as a research methodology, by examining sustainable fashion companies in the country and determining the methodologies and tools they are using to achieve the integration of sustainability in the company through design, taking into account also the management of the business model, the supply chain and the different stakeholders through the application of semi-structured interviews. It was also recognized the internal and external factors that facilitate or hinder the integration of sustainability in the country through bibliographic review and semi-structured interviews. On the other hand, different tools developed worldwide to support the integration of sustainability in design and in the company by bibliographic review were identified and analyzed. In order to have a more complete picture of what the designer should take into account when developing sustainable fashion in a company. The results obtained show the tools and strategies used for the integration of sustainability through the management of fashion design in a company, and both internal and external factors that hinder or facilitate integration at a national level.Item Significaciones de la piel animal y su relación con la moda libre de crueldad(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2019-02) Mendoza Loya, Johanna Elizabeth; Escobar Guanoluisa, Taña ElizabethThe use of furs has become a controversial topic in fashion, which has acquired various connotations that respond to the influence on context in which the different characters develop, Although there are those who defend its use by highlighting the benefits offered both, the leather industry and its products, being overshadowed by the constant reports of exploitation and violence towards animals which are used to produce leathers, destined for clothing, accessories and ornamental elements. Currently, the animal fur is still used in large quantities, so its high consumption in the fashion industry, is a problem that we want to analyze through the meanings of animal skin over the time and its relationship with cruelty-free fashion, with the purpose of encouraging respect for the natural cycle and the life of these creatures, under exploratory, descriptive and explanatory research, addressed from the collection of bibliographic information from various sources such as books, documents and websites. Linked with the criteria obtained from the interviews made to fur-working designers and tanners, surveys applied to consumers and the visit to a slaughterhouse. The solution proposed to the problem shown is the accomplishment of a narrative chronicle, which analyzes the evolution of animal skin consumption in prehistory, premodernity, modernity and postmodernity, in this last stage, is developed an analysis of the current state of the leather industry and the birth of cruelty-free fashion presented in an academic journal, which compiles all the information that was generated, becoming a contribution to the development of more researches on fashion and its relationship with animals.Item Procesos de lavados en denim para el desarrollo sostenible(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-09) Jarrín Real, Alba Valeria; Paredes Morales, María CristinaThe research project deals with processes of denim washes for sustainable development, was considered the most demanded washes in the denim industry that are stone1, stone2 and stone3 with a rethinking of more sustainable washes called sos1, sos2, sos3, through the Contribution of specialists in washes was able to generate new washes with a contribution of design concepts based on sustainability, to project a new business model and create processes friendly to the environment. In the feasibility of the proposal a textile catalog was made, with sustainable design proposals for its use within the denim-universe industry of jeanswear apparel, using short processes unlike traditional washes. In addition to this we can optimize time and reduce water consumption in each washing process, these processes will allow the designer and entrepreneurs to have a guide to promote sustainability in addition to contributing and improving our environmental environment. The development of this work will serve to promote a contribution in the textile industry (zone three) where there are companies dedicated to jeans, leather and footwear thus contributing to the productive matrix as they will generate ventures with the rethinked proposals of sustainable washes in denim and This way we will improve fashion innovation and the safety of forming a socially responsible country by promoting a sustainable fashion that with design management is increasingly innovative.Item Diseño de accesorios de vestuario mediante la utilización de remanentes de hojalata en la parroquia Huachi Chico del cantón Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-06-05) Morocho Pilco, Lisbeth Liliana; Paredes Morales, María CristinaIn these times the world that makes fashion in Ecuadorian territory is integral and the production is multitudinous. When different garments are manufactured as clothing complements, the development that satisfies the needs of the present population is left aside, without compromising the capacity of future generations to satisfy their own needs. As a result, a society is formed that consumes goods even if they are not necessary, with productions without identity, and as a result of this, environmental pollution. What this integrative project seeks is to investigate procedures and residual elements that are feasible for the elaboration of costume accessories, taking into account the theory; reduce, recycle and reuse, with the purpose of using it in the creation of collections of accessories, all produced for sustainable parameters. Due to this, it is important to highlight that with this project it is desired to create raw material through tin waste discarded by the human being, to elaborate innovative designs and offer responsible and sustainable products to consumers. This project is considered unique as it combines ecological and social elements, resulting in a message of awareness through each designed accessory, where sustainability is present to continue innovating to the world of fashion according to the needs of our environment and not only of the consumerist individual.Item Editorial de Moda: Una mirada hacia las marcas ecuatorianas sostenibles(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-05) Viteri Sevilla, Ana María; Paredes Morales, María CristinaWe have lived in a consumerist society since the 20th century, this is because big trademarks have taken advantage of this system and they started to generate fast fashion. Fast fashion is a movement that supports mass production, in which the lifespan of the garments tends to be shorter and, therefore; cheaper. This is when sustainable fashion emerges as a transformation for the system where it takes care of social, environmental and economic aspects, promoting the quality of life. The present research is geared towards the diffusion of sustainable Ecuadorian brands that are proved a new profitable business for the economy of the country and the creative industry. Data about these companies was compiled; dividing each one of them according to their grade of sustainability, and through a fashion editorial, the new macro trend that is emerging can be diffused. It will be a means of communication that helps the consumer to know about ideologies that are transforming the fashion system in Ecuador. To prompt the academy, consumers and designers to take a turn, leading them to a new system. Slow fashion brands offer a new alternative and give their consumer a design made with responsibility, being points of reference as new postmodernist currents, defining a differentiating way of thinking with local value and design. This unconventional but accurate media will help the brands to be recognized and will give them support to enhance their identity as an Ecuadorian design, locally and internationally. The concept of the sustainable fashion editorial is subtle, since it is part of a long and laborious process that very few people adopt as a way of life. It tries to present processes that strengthen the identity of the design sector, where each brand is identified by its authenticity and becomes a form of cultural expression of the country.Item Diseño de bisutería artesanal con chatarra para mujeres de 20 a 35 años de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño de Modas., 2017-11) Chanataxi Oña, Cristina Elizabeth; Ramírez Bonilla, Nancy RaquelThe present integrative project is to determine the feasibility of the "Design of handmade jewelry with scrap for women from 20 to 35 years of the city of Ambato, through a previous investigation of artisan jewellery of Ecuador, as well as, general and specific characteristics of the product on the market, from the point of view of both the consumer and the craftsman. The general objective is about to design a women's handmade jewelry with obsolete junk by means of the application of Fashion Design guidelines, the author carries out a research on commonly used in jewelry pieces, as well as materials and supplies necessary for them, in the same way, the author collects information about the scrap, proposed as an alternative and complementary material to create the jewellery collection. To complement this Project, was conducted online to target group surveys. In the same way was carried out interviews with craftsmen specialized in this branch, this in order to learn the varios techniques as the wrapping, watermark, woven with a ring with wire and corchet, processes required for the proper application on the same. On the other hand, the results of surveys and interviews, to determine the acceptance of the product within the market, as well as the successful creation of this type of women's handmade jewelry by implementing scrap metal as an alternative to the existing ones in the market in the world of accessories feminine.Item Diseño de Calzado slip-on femenino mediante la utilización de materiales reciclados en la ciudad de Ambato(Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2017-05) Trávez Corrales, Jessica Fabiola; Medina Robalino, Aylen KarinaThe fashion industry causes damage to the environment as the second most polluting factor in the world because of the fast production of clothing. Sustainability becomes a trend where designers create brands of garments and accessories, so that society is inclined towards responsible consumption, in this way ethical fashion is a way of life. Therefore, with the integrating project: "Design of female slip-on footwear using recycled materials in the city of Ambato", the objective is to be part of a responsible society with the environment and the workers. By giving options to the consumer and demonstrating that there are sustainable consumption alternatives. The project is innovative because it uses the textile material considered to be of no use. The methodology used is qualitative and quantitative through the preparation of consumer preference questionnaires that are tabulated later, all this process serves to know the tastes of the customer according to colors, textiles among others, but at the same time Verify that slip-on footwear has acceptance in the target group. The documentary Bibliographic method is used, to provide punctual theories of authors and thus to have a clear vision of the related terms of the different variables of the subject, especially investigate the different recycled materials applied to fashion, such as paper, metal, PVC canvas and used clothing. In order to verify that the slip-on footwear has acceptance in the society we investigate different sports brands like: Adidas, Nike, Vans, Puma, Reebok, Diadora, Umbro, Topper that all have in their products slip-on footwear this determines that it is A shoe accepted by consumers at the same time inquires at macro, meso and micro level on how important is responsible consumption, it is determined that there is an importance for the acquisition of products friendly to nature, for this reason creates the brand JESS that proposes as a vision to make quality footwear, comfortable, with designs according to the season and lead a process of responsible production with both nature and workers. It is proposed marketing mix strategies especially emphasizing how the product will be promoted as it is in the radio, social networks and the blog of the brand, a collection is realized where the use of recycled materials extracted from the Used clothing and remnants of PVC canvas, a PU sole is used for better cushioning at the same time a double-layer sponge with small holes is applied to provide greater comfort to the foot that allows the perspiration, the product is worked with Artisan hands, to encourage appreciation of manual labor and especially to be done in Ecuador.Item Diseño de indumentaria femenina gestionada en moda lenta con remanentes de la comunidad de Zuleta(Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2016) Juma Chuquin, Miryam Elizabeth; Escobar Guanoluisa, Taña ElizabethThe project is focused on the design of clothing based on slow fashion. The Ecuadorian consumer is accustomed to buy products of fast fashion, but today is born a new consumer who seeks to avoid pollution to the environment and also shows interest in knowing where is origin the product that he goes to acquired, for this reason that arises ELiJUMA with the purpose of preserving the intangible cultural heritage of Ecuador, being these the embroidered remnants of the community of Zuleta, as well, for avoid the contamination to the environment. ELiJUMA works with social responsibility and fair trade. In the present project was developed blouses with embroidered remnants of the community of Zuleta in organic cotton textiles, in addition it was elaborated coats with embroidered remnants of the community of Zuleta and cloth of wool of sheep. The products are developed with local artisans, taking advantage of their skills and experience. So also the project contributes to the development of the productive matrix of Ecuador.Item "El eco-diseño una alternativa para el desarrollo potencial y su influencia en la moda sustentable en el cantón Ambato en el año 2015"(Universidad Técnica de Ambato, 2016) Villalva Guanoluisa, Natalia del Carmen; Escobar Guanoluisa, Taña ElizabethConsumerist society with mass production, characterized the twentieth century. And by the advent of modernism era of industrialization she had its peak. The fashion system took advantage of this movement and created fast fashion, as a flexible production system that has generated increasingly occurring more and more clothes are consumed whose life expectancy is shorter, and therefore cheaper. The ravages of reflected industrial development on global warming, and environmental devastation have been the hallmark of the century, which has brought about after all that mess, the emergence of a collective thought of reconciliation with nature called postmodernism, framed within the megatrend towards sustainability and the transformation of the fashion system, which meant the change of quantity for quality. Sustainable fashion as a social metamorphosis that challenges mass production then appears promotes fair trade and poses an improvement to the quality of life. This transformation is not alien to our Ecuadorian region, in this investigation, it was found the existence of companies that make design with social responsibility, and that turn out to be a benchmark with new business models that contribute to the system of sustainable fashion for the textile cluster apparel, leather and footwear, now massive and industrialized. It was sustainable fashion as a social megatrend generated by a current of postmodernist thought, to define the guidelines of sustainable clothing design. He brought to it the survey of slow fashion companies made visible in the region, the same as were analyzed by an ethnographic study. Finally mapping companies that make design with social responsibility was raised as a proposal to enhance the development of sustainable fashion in the city of Ambato, compiled in a portfolio.