Gestión de la Producción Agroindustrial

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Análisis de mercado y el nivel de consumo de los productos funcionales en la ciudad de Ambato
(Universidad Técnica de Ambaro. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial, 2017-11) Chango Simbaña, Jeanette Marianela; Jiménez Silva, Walter Ramiro
The market analysis was carried out on the 28 naturist centers in the city of Ambato, for which a field investigation was applied through the guided survey technique in a structured questionnaire, where the purpose was to know if consumers know about the functional products and the benefits that they offer, the research for their validation of results was submitted to the statistical process Chi Pearson table where it was verified that the population that makes purchases in naturist centers in the city of Ambato does not identify functional products and its benefits, the research emphatically concludes that the products among foods of the same food order are not competitive in prices, compared to it has made a marketing plan focused on three products rich in nutrients such as Sacha Inchi Omega 3, 6, 9, Silymarina and the Nopalina that has an average level of consumption in l the naturist centers for the reason that their health properties are unknown.