Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas

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    Investigación semiótico de los bordados artesanales encontrados en los cantones Cuenca y Gualaceo: innovación en diseños aplicados a esta técnica como reflejo de la identidad cultural.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-04) Guillén Serrano, María Elisa; Zeas Carrillo, Silvia Gabriela
    Nowadays there is evidence of a problem within the local artisanal textile sector, due to the reduction of products made with the hand-embroidery technique in the cantons of Cuenca and Gualaceo; this is the result of the industrialization of its production, the low profitability of manual labor, the lack of interest of new generations in its learning, the introduction of a symbolism alien to cultural identity and the lack of coherence between artisan's offer and current market's demand. Due to these problems the present work has as it's purpose the development of a semiotic investigation with the goal of understanding the intrinsic meanings in the artisanal techniques and symbolism found in these cantons, in order to translate them into new design proposals that transmit the values inherent to the artisanal techniques, which added to the symbolic value provide us with a cultural identity, which is seeking to position itself under a sustainable design model within fair trade. To achieve this goal, qualitative- xxiv quantitative research is used as a methodology, which through fieldwork allows us to know the current situation of the hand-made technique of local hand embroidery and its meanings. In second place research is used to collect data about the preferences of current consumers to achieve a correct innovation of the products based on the customer's tastes and needs. Among the results obtained, one of the highlights is the creation of a manual of strategies for the innovation in the hand embroidery products aimed at actors in the textile sector such as designers and craftsmen; which by means of the intervention in the different stages of the life cycle of the product, generates new readings and symbolic re-definitions, allowing the artisanal products to come alive in new contemporary semiospheres.