Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas
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Item El aceite de eucalipto como factor determinante para el acabado antialérgico en prendas textiles(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Játiva Yandún, Viviana Lourdes; Castro Analuiza, Juan CarlosThe investigation of this subject is of great importance for the development of new alternatives of health care and a good coexistence with the environment, the vulnerability of people allergic to allergens present in the environment makes the subject to the field environmental And the eucalyptus that contains medicinal characteristics is used. The garments to be treated are a textile 100% CO, fiber that is very friendly with the treatment of silicone microemultion with eucalyptus oil and camphor, which bring their specialties, clearly antimicrobial, antiallergic and aromatic, which react in the fiber and this way we take advantage of the characteristics directly in contact with the respiratory tract of people vulnerable to this exposure with these pathogens. The antiallergic finish consists of the encapsulation with the microemultion of the silicone, which allows to combine the active factors, the aromas, the use of the garments, the theme of the data search. The research is based on obtaining a pattern sheet of ideal percentages that an impregnation in a textile. Later the proposal of the investigation, a textile garment (t-shirt) will be applied in people diagnosed with respiratory allergies, to obtain the expected results, such as an allergic reaction that manifests itself exposed to mites, pollen, hair of animals, etc. These garments will help the treatment so that the reactions that the cause diminishes or do not present with its frequent use, the garments that can be used in a diary and that maintain a protective shield every minute of the day. In this way, we present other problems in your body.Item Caracterización de los tejidos jersey poliéster/algodón para confeccionar prendas de bebé(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Álvarez Ramos, Sandra Elizabeth; Pilamunga Poveda, Marcelo EfraínThe garments are considered as the second skin, in infants in a target of 0 - 12 months, this requirement should be selected with greater care because the babies have greater sensitivity in the skin; poor selection of tissues causes discomfort in babies due to lack of absorption of moisture from the tissues, causing allergies and lack of comfort. The present investigation is directed to the analysis of the fabrics that garment workers use with remnants, the importance of the selection of the fabrics for the elaboration of baby clothes and the process of correct confection to produce baby clothes with quality. To determine the appropriate characteristics that the tissues must possess for the target under study, laboratory tests have been carried out, such as: Trend to pilling, Determination of dimensional variations in washing, drying and water proof and provide adequate standards under international ISO standards 12945-2: 2000, NTE INEN-ISO 5077: 2014 and AATCC 22-2014; under the premise of comfort of the textile genres. As a proposal to minimize the effects of using these fabrics in companies that work with scraps of fabrics discarded by large garment companies in the provinces of Imbabura, this manual was developed and contains a set of guidelines focused on the use of fabrics with the correct composition of textiles used for the development of baby clothes, the same that will serve as a guide for garment makers in the process of tissue selection.Item Desarrollo de un género textil a partir de la hoja de cabuya (Furcraea Andina) para indumentaria(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-01) Betancourt Chávez, Diego Gustavo; Santamaría Aguirre, Jorge LuisThe development of a textile from the leaf of the cabin evokes as the main purpose of the fiber of the leaf of the hut becomes the raw material in the production of textile goods that can be used in the clothing industry in general. At present, the textile genres have been able to obtain the fibers of the leaf of the leaf of the useful life for the elaboration of articles of cordelería, packings and crafts that do not have to do with the contact with the skin. The alternative uses that have been given to the fiber of the cabin do not have to do with the textile industry rather relate to the construction industry and offers greater resistance to the mixtures that are made. In the research a physical and morphological textile analysis protocol was developed to be able to observe the characteristics of the fiber of the letter, additionally they are indicated by the criterion of experts related to all fields of the textile industry, in order to determine if it is possible or not to obtain a non-woven textile fabric and what kind of part of the fibers of the cabuya leaf. After analyzing the physical and morphological characteristics of the fibers of the hut of the provinces of the country and the comparison with the criterion of the experts of the network. The cabin is the same that can be classified within the group of agglomerates, because the fiber does not present the ideal conditions for the development of a felt. In the development of the proposal, after several experiences. It is a cohesive system in a textile suitable for clothing, the same that does not have any type of roughness or hardness, so that comfort in contact with the body is no longer a problem. Finally, this research will focus on the development of non-traditional materials in order to be applied in the fashion industry as long as it meets the requirements of comfort and comfort that the application in clothing requires.Item El discurso local como alternativa del diseño de bolsos con suprareciclaje(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12) Solís Sánchez, Sandra Jacqueline; Santamaría Aguirre, Jorge LuisThe cultural and creative industries are the new models of management in other parts of the world, and these are its most important characteristics. In the present study, the characteristic factors of the local discourse are proposed as an alternative for the design of purses with up-cycling, analyzing the province of Tungurahua. The research is qualitative/quantitative and descriptive. Hermeneutics and phenomenology help the interpretation of the different authors to complement the study. This approach determines the relationship between the two variables, through the use of interviews with experts in the Province, and the qualitative analysis of cases applied in other parts of the world. In the quantitative aspect, the inventory of natural and cultural attractions of the Province was used. In addition, it was concluded that it was feasible to develop the products where the culture of the culture is shown and, the material of the results is used, the step is taken to the proposal that presents an operational model of cultural products based on up-cycling. Case design of bags. Strategic alliances are analyzed and strategies for the 4P are implemented, the I+D+i+d of the company is analyzed and the productive system of this clothing solution is established. This study aims to be an interesting contribution to the creative economy of the region in the development of handbags, the citizenship can be made aware of the importance of the reuse of residual materials, as well as the cultural identity that the Tungurahua Province.Item Emprendimientos de alta costura en la ciudad de Cuenca. Diagnóstico de su situación actual.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12) Amoroso Romero, Diana Fernanda; Trelles Muñoz, María del CarmenThe fashion designers, graduated from the University of Azuay, once their career is over, they decide to start their own business. The present research seeks to diagnose the current situation of Haute Couture ventures in the city of Cuenca, by analyzing their operation, how they are managed by designers in their role of entrepreneurs, and also the present work seeks to identify the perceptions that consumers have of these business as well as identifying if they consume the products that are commercialized in these enterprises and the frequency with which they do it. Through the present investigation also intends to determine if the haute couture ventures have disappeared, or if they remain in the market, or if new ventures have emerged in the 2005-2017 period. In addition, through this research, we seek to determine if the designers have all the necessary tools related to the business environment to manage their business and if they have knowledge about the regulations, procedures, permit and obligations that involve establishing a business. Based on the results obtained, it is proposed to create a guide for the development of the enterprises and to elaborate strategies based on the results obtained in the diagnosis of the current situation of the Haute Couture enterprises in the city of Cuenca.Item Estética de la indumentaria femenina en relación a tendencias para la Región Andina(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-08) Tamayo León, María Gabriela; Santamaría Aguirre, Jorge LuisThis research sought to define trends not as a mandate to obey, but as vital elements of consumer groups. They allow to create innovative strategies and direct the communication of the brands to approach them to the consumers in an assertive way. When trends have different movement to the habitual behavior, it worth to stop to analyze them; as happens when the movement from North to South is altered, or from center to periphery. Cultural identity has played an important role in clothing design in Latin America. This phenomenon has manifested as a trend. In terms of fashion or influence on dress up, the power of decision has been determined by trends dictated by the so-called "global North", which suggests components of domination and dependence. Many aspects influence such as socio-economic policy issues, marketing dynamics, travel, technology, attitudes, social identifications, art, product consumption, hobbies, among others. The general objective which it is to be answered is: to demonstrate how identity influences as an emerging trend in the aesthetics of women's clothing design. The investigative antecedents related to the object of study of this research were those that consider cultural identity as a strategic element of social-economic development and the central axis of creation in Latin America. There are two interrelated approaches to each other: (1) identity as the base as a basis for fair trade, sustainability from the revaluation of traditional knowledge about, textile fibers, dyeing, ancestral technologies, etc. and (2) the rise of development models that seek alternative options in a multicultural environment, isolated from the extractivist model of natural resources. As a result of the research an informative manual is proposed that helps to understand how design trends in Ecuadorian ethnic identity will be developed for the Andean region.Item Estrategias de producción para el mercado local “Slow Fashion frente al Fast Fashion”(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-07) Mármol Vera, Milagros Andrea; Ponce Pérez, AnnabellaFashion industry is constantly changing; so the market must be always open to new ideas or trends. Nowadays society is starting to be conscious about their impact over the environment, in every way. In addition people around the world have started different campaigns of recycling, such as how people use plastic things, the use of animal´s skin on fashion industry, responsible use of water for dyeing, etc. Plus the ones that made people conscious about where does their clothes come from, avoiding consumers to buy in brands that don’t have clear and fair work politics. This research focuses on; compare production strategies applied by fast fashion like the use of cheap labor, management and logistics of just in time production, and flexibility at the quantity of clothes made, etc. Against strategies used in slow fashion, such as control and reduction of waste from the manufactory chain, decrease in the use of pure water on manufactory processes, Product management politics, like fair payment to the locals, respect and consciousness to the social and economic environment of the country where the product is made. Clean technologies, machines that change the way the product is currently made, guarantee the decrease of pollution and waste of water or other natural resources. Other strategies, for example is to made clothes with fabrics with no pesticides and harvested with sustainable politics. Besides the research intent to analyses and select fabrication strategies that could be use, and competitive at the local market, through surveys applied to consumers from Quito, about their consumption habits and interviews with professionals at the industry, about sustainability and its viability, based on their work experience in the clothing market.Item Evaluación de los beneficios del diseño de indumentaria adaptativa para las actividades de intervención terapéutica en niños de 3 a 7 años con trastorno de desarrollo de la coordinación(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Camino Mayorga, Fanny Mireya; Ponce Pérez, Celinda AnabellaAccording to the American Pediatric Association, between 5 and 6% of preschool children suffer from developmental coordination disorder with a strong impact on adult life and for society, data that concern and require attention, this is one of the main reasons that motivate to work with this child segment. For several years we have worked together with the Multisensory therapeutic center, always seeking to motivate children and benefit them even more in their therapies. The works carried out for the center have been designed and made with the aim of making the activity more attractive for the child, but for this research the adaptive suit is designed so that the child feels with his body the development of therapeutic activities. to create an image of your body outline. The objective of this research is to evaluate the design as structure and functionality as a tool of the playful-didactic adaptive suit used in the therapeutic intervention activities of children aged 3 to 7 years with developmental coordination disorder or motor problems related to others disorders. In addition, for the evaluation of the design of adaptive clothing a simple and practical. Evaluation model has been designed that will allow to fulfill the objective. The creative process to achieve a design with an adaptive structure and a specific functionality, is based on perceptive-motor therapy, while the evaluation model includes: data collection instruments and content analysis of qualitative research, as well as the application of tables and formats for quantification used in quantitative research for the social sciences, while for the evaluation of the prototype the multi-attribute model was used, which consists of assigning value functions to the additive models. The evaluation model proposed will be used to evaluate any other prototype of the playful-didactic adaptive suit used in the therapeutic intervention for children with DCD, since no design proposal should be launched to the market or start-up of production or execution if it is not previously evaluated.Item Gestión de colecciones de moda para optimizar la cadena de valor productiva en la industria de la confección de la ciudad de Ambato(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Sánchez Sailema, Erika Catalina; Ramírez Bonilla, Nancy RaquelThe present investigation has like objective analyze the management of collections of fashion to optimize the chain of productive value in the companies of confection of the city of Ambato, has found like problematic the inadequate planning productive in the industries of this sector, the study is qualitative, bibliographic, field, descriptive and correlational, an interview was applied to 10 designers and 10 managers through a questionnaire, the following results were obtained: the designers have knowledge of the subject, are pending of the latest fashion trends , but they do not apply, as most of them are microenterprises and small businesses, half of them do not have an organized structure for new alternatives in production waste optimization, cost reduction and purchase of necessary raw material. The productive value chain is characterized by having links of study, being important within the company, for that reason the technology in the area of design as the control systems keep track of the raw material and sales, which allows to be efficient in the proposals of fashion collections with times and costs, reaching new alternatives in an adequate planning of a fashion collections management.Item La gestión del diseño en las empresas manufactureras de indumentaria en denim(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-10) Paredes Morales, María Cristina; Santamaría Aguirre, Jorge LuisNowadays, companies put a great emphasis in the design, as an important strategic active in order to reach competitive and differentiator advantages facing a market with a big growth of products and consumers that wish to enhance their quality life with products that fit their necessities. It is required for new, creative, innovative approaches, that the design can implement, allowing to a businessmen’ reflection about the way they work with the design inside their companies. The awareness about incorporating design through time and in different contexts, which some worldwide companies adopt, mainly in developing countries, open doors to the development of new products. The technology transference, the emergence of the new market poles and the consumption bring new customers. In order to achieve changes, it is required to generate a new thinking in the company, where the same philosophy needs to be transformed; with a wide and flexible vision with actions and proposals of viable changes. Some of them have been presented by government and private organizations, which are international known. These organizations develop tools, plans and measurements in providing a basis for the importance of design in the economy because it has been understood that design management is a part of factors that provides innovation and in the same way to the competitiveness of a country or region. From a local perspective in the productive sector about denim in Pelileo which belongs to Tungurahua province – Ecuador. Because the majority of the entrepreneurships were handmade, businessmen could not comprehend what their situation was regarding the design, which beliefs they have, which pathway can be adopted for improvements and how to adequately handle this source in order to achieve competitive advantages in the market. The objective of the current research is to identify the signals of the integration of the design in a basic level related to high-developed entrepreneurships in the denim sector in Pelileo, which leads to generate a diagnosis model in order to identify the situation of the companies and their integration level with the design. It will define the implications that the design management can contribute in the clothing manufacturing companies in denim. It has been chosen because in this sector, there is a wide business fabric, which is the economic base in the city and it has a wide-ranging in the market at the national level. After applying the case study as the methodology, the research analyses the situation from two approaches: on the one hand, the macro level (country) and on the other hand, the micro level (companies) in order to get an overview from the context in where the companies under study are developing. Having a notion of the political, economic, social, technological, ecological, legal and demographic dynamics that are part of the Ecuadorian reality allowed knowing the opportunities and threats of the companies against their strengths and weaknesses. The obtained results show the factors that support and those that harm the insertion of the design in the companies of the sector as a productive development strategy.Item Imaginarios vestimentarios de la bolsicona, Quito siglo XIX(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-05) Escobar Guanoluisa, Taña Elizabeth; Ponce Pérez, Celinda AnabellaDuring the 19th century, while the nation of Ecuador was being built, Quito was the scene of various types, clothes and trades. Under this scenario appears a female, and popular character of the Ecuadorian capital: the bolsicona, simple but coquettish livery! The objective of the present investigation is to construct the vestimentary imaginaries of the bolsicone through the dialogue between written and visual sources such as: period documents, travelers' stories, paintings and photographs. To this end, the methodology used responds to a research on design, with a qualitative approach, a narrative type and a historical character, since it deals with the evolution of clothing systems. To do this, content analysis and image analysis were used, and through a coding scheme of key words, vestimentary imaginaries were constructed based on the tripartite system: body, clothing and context. The suit of the mixed-race woman, although modest but well-groomed, was made up of four pieces: pockets, shirt, shawl and rebozo added to a variety of petticoats. The superimposed elements, the arabesque decoration, the mixture of textures, and colors hint at the influence of romanticism and baroque. With this attire, the bag gained visibility and managed to identify itself through its clothing. Finally, the project proposes the Visual Archive of the costume that compiles, organizes and catalogs, according to temporalities, the written and visual sources with documentary and historical value of the Costume of the Bolsicone and places them within the category of popular or regional costume with the sole purpose to keep the vestimentary memory alive and contribute to the construction of the history of the Ecuadorian costume.Item Indumentaria sustentable: Una moda de consumo pasajera o una estrategia de marketing(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-06) Moreno Ayala., Verónica Estefanía; Ponce Pérez, Celinda AnnabellaThe purpose of this research is to discover the root of the consumption of fashion in modern societies, and also to study the impact caused by fast fashion in a social, economic and environmental contexts. This research defines social and consumer behavior in later decades, to see the evolution of fast fashion where new complex positions have emerged as a result of individualism and multiculturalism. Fashion has been defined as a hybrid industry between production and consumption with economic, environmental and above all cultural transcendence. The emergence of capitalism has developed a greater benefit for the manufacturers of the textile sector too. The history of fashion in recent years has transformed humanity into a shameful and unscrupulous society against cultures and ecology; transmuted to a society dependent on production. This research aims to define fashion not only as a complex product between time and space but as an industry of cultural and social behavior. The aim is to establish what defined fast fashion? society, economy, manufacturer or consumer. Who are the protagonists?, what is the function? and what socio-cultural and environmental consequences were given as a result of their evolution. It will begin with a dissertation on: the consumer society and the root of the consumption of fashion in modern societies, in sociological terms to then analyze the situation of the production and creation of sustainable fashion in Quito, Ecuador. The final product of the research will result in a blueprint, in terms of sustainable, technological, informative and inclusive development on the first network of stakeholders to advance the textile industry and the sustainable fashion. Basically the research seeks to offer a broad perspective of the sociology of fashion to understand an industry of culture and the complex socio-economic processes.Item Innovación e identidad ancestral en procesos de diseño de calzado para la diversificación de la oferta en la Matriz Productiva de Tungurahua(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-09) Varela Gallegos, Sandra Catalina; Lavin de la Cavada, José MaríaThe present investigation focuses on the introduction of typical and / or traditional elements in design, production and marketing processes of Ecuadorian footwear through the proposal of a differentiation strategy that allows to diversify the product offer of the leather and footwear cluster of the province of Tungurahua. Based on a study aimed at entrepreneurs in the footwear sector associated with the Tungurahua CALTU Footwear Chamber and footwear consumers in Ambato, a pilot proposal inspired by the Salasaca culture is presented, with the premise of using materials and materials that identify the culture it is intended to merge traditional and current production techniques and establish suitable alternatives for the generation of products with a unique aesthetic that projects Ecuadorian cultural identity and competitiveness against imported globalized products.Item Investigación semiótico de los bordados artesanales encontrados en los cantones Cuenca y Gualaceo: innovación en diseños aplicados a esta técnica como reflejo de la identidad cultural.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-04) Guillén Serrano, María Elisa; Zeas Carrillo, Silvia GabrielaNowadays there is evidence of a problem within the local artisanal textile sector, due to the reduction of products made with the hand-embroidery technique in the cantons of Cuenca and Gualaceo; this is the result of the industrialization of its production, the low profitability of manual labor, the lack of interest of new generations in its learning, the introduction of a symbolism alien to cultural identity and the lack of coherence between artisan's offer and current market's demand. Due to these problems the present work has as it's purpose the development of a semiotic investigation with the goal of understanding the intrinsic meanings in the artisanal techniques and symbolism found in these cantons, in order to translate them into new design proposals that transmit the values inherent to the artisanal techniques, which added to the symbolic value provide us with a cultural identity, which is seeking to position itself under a sustainable design model within fair trade. To achieve this goal, qualitative- xxiv quantitative research is used as a methodology, which through fieldwork allows us to know the current situation of the hand-made technique of local hand embroidery and its meanings. In second place research is used to collect data about the preferences of current consumers to achieve a correct innovation of the products based on the customer's tastes and needs. Among the results obtained, one of the highlights is the creation of a manual of strategies for the innovation in the hand embroidery products aimed at actors in the textile sector such as designers and craftsmen; which by means of the intervention in the different stages of the life cycle of the product, generates new readings and symbolic re-definitions, allowing the artisanal products to come alive in new contemporary semiospheres.Item Morfología del indumento del danzante de Corpus Christi y su aplicación en el diseño de indumentaria(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-04) López Barrionuevo, Nancy Margarita; Núñez Torres, Sandra HipatiaThe present work "MORPHOLOGY OF THE INDUMENT OF THE CORPUS CHRISTI DANCER AND ITS APPLICATION IN THE DESIGN OF CLOTHING" starts from identifying an explicit problem such as the meager application of the morphological interpretation of the clothing of the Corpus Christi dancer in clothing, cause of the devaluation of the intangible cultural wealth presents in the dress of the main character of one of the religious festivals held in Ecuador. Attractiveness as a phenomenon tends to be located in what is visually denoted or evident, and not in the intrinsic language that requires deeper studies that demonstrate its symbolic value; the same that can be used as a reference in the creative process of clothing design to give identity qualities to clothing. The research tries to conceive an interaction of design with identity values, generating a socio-cultural impact from a syncretic expression. Likewise, it forges a cognitive impact, since through this study new realities immersed in the production of knowledge can be glimpsed. The general objective to which it responds is: to analyze the morphological elements of the Corpus Christi dancer costume to apply them in apparel design proposals. From the methodological point of view, it was a qualitative research that produced descriptive data and sought in an epistemological dimension, the interpretation of the phenomena to be studied through the use of preexisting empirical generalizations. Objectivity in the use of this methodology fell on the registered empirical data overcoming, through the interpretation of its meanings. The meanings were extracted from the data in order to analyze a subjective reality that has interpretive wealth as a reciprocal element. The proposal presented is analyzed from three categories addressed in the research: body, dress and context. Undoubtedly, the possibility of new and more comprehensive approaches from the perspective of other disciplines is open.Item Plan estratégico para la vinculación de la Carrera de Diseño de Modas de la Universidad del Azuay con la industria confeccionista de la ciudad de Cuenca(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-01) Cordero Cobos, María Belén; Zeas Carrillo, Silvia GabrielaBased on the concerns of how the insertion of the junior fashion designer into the productive sector of the clothing industry of the city of Cuenca, how skilled the professional is after completing their studies and how much is related to the skills acquired with the real needs of the environment, a deep investigation was undertaken to determine the current status of these questions, in order to identify weaknesses, threats, opportunities and strengths within the relationship of current linkage between academia and industry, this with the clear objective of improving the process of insertion of fashion designers into the workplace.Item El proceso de sericultura como elemento de producción en el sector textil(Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-05) Flores Torres, Diego Iván; Castro Analuiza, Juan CarlosTo determine the process of sericulture as an element of production in the textile sector, the analysis of three fundamental aspects was included: (i) The situational analysis of silk as an element of production in the province of Imbabura and the adoption of new textile bases and technology of the production for the manufacture of clothing, (ii) the demand for silk-based clothing, from the sericulture process in the city of Ibarra, province of Imbabura, and (iii) sericulture processes that allow the production of material premium for the textile sector (pilot crop-harvest test). The main results describe the interest on the part of 17 companies out of a total of 19 from the province of Imbabura, the interest of adopting silk as a raw material. There is also a positive demand from women aged 15 to 19 for products made from silk fiber, their purchasing preferences are related to the quality criteria of silk as a textile base (17%), status when using a silk garment (35%). Considering these factors, 21 groups were implanted 5000 silk worms in the previously selected location (weighted selection criteria), from which 155.7 kilos of fresh silk cocoons were obtained, of these there is a yield of 15.31 kilos of artisanal yarn from silk. From the financial economic analysis and profitability the VAN is equal to 31340 and the TIR corresponds to a value of 1.25, which indicates a feasible project from the technical and economic point of view. The GUIDE FOR THE DETERMINATION OF FEASIBILITY, LOCATION AND FINANCIAL ANALYSIS OF THE SILK THREAD PRODUCTION is proposed, where the analysis methodologies are established that will facilitate the undertaking of the production of fresh silk buds and their derivatives.Item La transferencia cognitiva de la iconografía del indumento ancestral de la comunidad Salasaca(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-08) Mena Sánchez, Victoria Elizabeth; Santamaría Aguirre, Jorge LuisThe research on cognitive transfer of the iconography of the ancestral clothing of the Salasaca community, its main purpose is to keep alive in the memory of society the identity characteristics that differentiate it from other communities, fostering cultural value. Nowadays it can be observed that the iconography embodied in the original garments, are losing their significance on the part of young people who no longer use this type of clothing, which is why it is essential to carry out a study in which it contains the relevant data on the culture, identity, typologies of the clothing and festivities of the community to revalue their significance and use by the new generations. For the study a succession of quantitative and qualitative steps appropriate for the object of study was carried out, starting with an interview with experts to obtain the necessary indicators for the application of the interview, this interview helped significantly to understand the importance of the transmission of knowledge and at the same time determine the types of attire they use for different acts such as the ceremonies, rituals and festivities of the Salasaca community. After the analysis, the community interview is carried out to check the aforementioned and to determine what is the most representative clothing for the community and to derive the corresponding iconographic card from each part of the clothing, with its symbols, iconography, tools and materials, significance. For lego establish the appropriate means for cognitive transmission of ancestral knowledge. For the development of the proposal after the necessary collection of information, it is possible to determine that the most appropriate medium for this transmission to the new generations is the use of technology as a dynamizer of knowledge in a didactic and interactive way, which will help to the community to encourage and revalue the use of the ancestral clothing and in this way to make known to the community the true significance and to make a great contribution to the Heritage intangible Culture. Finally, from this study can be expanded to the rest of the clothing of the community and at the same time be a hotbed of research for the rest of the country's communities to consolidate the oral heritage that will be beneficial to maintain the identity and heritage of the communities.Item Verbal games for lexical retention in 3 and 4 years old children(Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Enseñanza del Idioma Inglés como Lengua Extranjera, 2018-07) Sánchez Hernández, Elisa Guadalupe; Vera de la Torre, Ana JazminaLearning English as a foreign language at an early age requires a very tedious work by the teacher, taking into account that the ludic games a key for the development of cognitive and social skills role. In this investigation, it was considered theoretical and methodological learning vocabulary through verbal games as an activity that is applied in the classroom; which allowed children to develop strategic cognitive and metacognitive learning and evaluate their usefulness. Therefore, a descriptive investigation was carried out, at the Early Education Center Romina in the city of Ambato with children in early childhood education 1 (n = 74). The purpose of this study is to test the impact of verbal games in lexical retention in children from three to four years old. A pretest and postest to control and experimental groups to test the hypothesis were applied. The results showed that verbal games do influence the lexical retention in 3 and 4 years old children. In addition, a survey within 10 questions for 2 teachers of English as a subject, 2 classroom teachers and 74 Initial Education children guided by their parents, after being validated by three experts was applied. This survey yielded information on the work done by the teacher in the classroom and the impact this has on children development; although not quantified their learning. With this premise, the following conclusions were established: there must be a very meticulous selection of techniques and methodologies to improve the lexical retention in three and four years old children. As an application of the activities developed a handbook for it can be used by English teachers. This manual contains playful tasks to develop lexical retention, each framed in the content to be taught in the years of early childhood education and worksheets to be used in the development of class activities.