Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas

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    Estrategias de producción para el mercado local “Slow Fashion frente al Fast Fashion”
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-07) Mármol Vera, Milagros Andrea; Ponce Pérez, Annabella
    Fashion industry is constantly changing; so the market must be always open to new ideas or trends. Nowadays society is starting to be conscious about their impact over the environment, in every way. In addition people around the world have started different campaigns of recycling, such as how people use plastic things, the use of animal´s skin on fashion industry, responsible use of water for dyeing, etc. Plus the ones that made people conscious about where does their clothes come from, avoiding consumers to buy in brands that don’t have clear and fair work politics. This research focuses on; compare production strategies applied by fast fashion like the use of cheap labor, management and logistics of just in time production, and flexibility at the quantity of clothes made, etc. Against strategies used in slow fashion, such as control and reduction of waste from the manufactory chain, decrease in the use of pure water on manufactory processes, Product management politics, like fair payment to the locals, respect and consciousness to the social and economic environment of the country where the product is made. Clean technologies, machines that change the way the product is currently made, guarantee the decrease of pollution and waste of water or other natural resources. Other strategies, for example is to made clothes with fabrics with no pesticides and harvested with sustainable politics. Besides the research intent to analyses and select fabrication strategies that could be use, and competitive at the local market, through surveys applied to consumers from Quito, about their consumption habits and interviews with professionals at the industry, about sustainability and its viability, based on their work experience in the clothing market.