Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas
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Item Emprendimientos de alta costura en la ciudad de Cuenca. Diagnóstico de su situación actual.(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-12) Amoroso Romero, Diana Fernanda; Trelles Muñoz, María del CarmenThe fashion designers, graduated from the University of Azuay, once their career is over, they decide to start their own business. The present research seeks to diagnose the current situation of Haute Couture ventures in the city of Cuenca, by analyzing their operation, how they are managed by designers in their role of entrepreneurs, and also the present work seeks to identify the perceptions that consumers have of these business as well as identifying if they consume the products that are commercialized in these enterprises and the frequency with which they do it. Through the present investigation also intends to determine if the haute couture ventures have disappeared, or if they remain in the market, or if new ventures have emerged in the 2005-2017 period. In addition, through this research, we seek to determine if the designers have all the necessary tools related to the business environment to manage their business and if they have knowledge about the regulations, procedures, permit and obligations that involve establishing a business. Based on the results obtained, it is proposed to create a guide for the development of the enterprises and to elaborate strategies based on the results obtained in the diagnosis of the current situation of the Haute Couture enterprises in the city of Cuenca.