Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Modas

Permanent URI for this collectionhttps://repositorio.uta.edu.ec/handle/123456789/44281

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Subject: search.filters.subject.IDENTIDAD CULTURAL

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    La transferencia cognitiva de la iconografía del indumento ancestral de la comunidad Salasaca
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2019-08) Mena Sánchez, Victoria Elizabeth; Santamaría Aguirre, Jorge Luis
    The research on cognitive transfer of the iconography of the ancestral clothing of the Salasaca community, its main purpose is to keep alive in the memory of society the identity characteristics that differentiate it from other communities, fostering cultural value. Nowadays it can be observed that the iconography embodied in the original garments, are losing their significance on the part of young people who no longer use this type of clothing, which is why it is essential to carry out a study in which it contains the relevant data on the culture, identity, typologies of the clothing and festivities of the community to revalue their significance and use by the new generations. For the study a succession of quantitative and qualitative steps appropriate for the object of study was carried out, starting with an interview with experts to obtain the necessary indicators for the application of the interview, this interview helped significantly to understand the importance of the transmission of knowledge and at the same time determine the types of attire they use for different acts such as the ceremonies, rituals and festivities of the Salasaca community. After the analysis, the community interview is carried out to check the aforementioned and to determine what is the most representative clothing for the community and to derive the corresponding iconographic card from each part of the clothing, with its symbols, iconography, tools and materials, significance. For lego establish the appropriate means for cognitive transmission of ancestral knowledge. For the development of the proposal after the necessary collection of information, it is possible to determine that the most appropriate medium for this transmission to the new generations is the use of technology as a dynamizer of knowledge in a didactic and interactive way, which will help to the community to encourage and revalue the use of the ancestral clothing and in this way to make known to the community the true significance and to make a great contribution to the Heritage intangible Culture. Finally, from this study can be expanded to the rest of the clothing of the community and at the same time be a hotbed of research for the rest of the country's communities to consolidate the oral heritage that will be beneficial to maintain the identity and heritage of the communities.
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    Innovación e identidad ancestral en procesos de diseño de calzado para la diversificación de la oferta en la Matriz Productiva de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Maestría en Diseño, Desarrollo e Innovación de Indumentaria de Moda., 2018-09) Varela Gallegos, Sandra Catalina; Lavin de la Cavada, José María
    The present investigation focuses on the introduction of typical and / or traditional elements in design, production and marketing processes of Ecuadorian footwear through the proposal of a differentiation strategy that allows to diversify the product offer of the leather and footwear cluster of the province of Tungurahua. Based on a study aimed at entrepreneurs in the footwear sector associated with the Tungurahua CALTU Footwear Chamber and footwear consumers in Ambato, a pilot proposal inspired by the Salasaca culture is presented, with the premise of using materials and materials that identify the culture it is intended to merge traditional and current production techniques and establish suitable alternatives for the generation of products with a unique aesthetic that projects Ecuadorian cultural identity and competitiveness against imported globalized products.